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@Nag
Platinum PM
Platinum PM
1) Level of engagement is higher in video compared to textual content, this is also reflected in two outcomes
a) Higher Cost per Mille ($12-$25 short videos, $25-$30) for Full episode videos
b) Higher ad consumptions which is about 60-65% for pre-roll ads
2) How can we make video effective ?
a) Content Marketing- Type of video aligned with brands, icon/image of the video to a point where emails to users are also customized
b) Personalization- Content, colloborative
3) Why is video effective?
a) Search engines love videos
b) Excellent format for information and transformational ads
c) Ability to share videos
a) Higher Cost per Mille ($12-$25 short videos, $25-$30) for Full episode videos
b) Higher ad consumptions which is about 60-65% for pre-roll ads
2) How can we make video effective ?
a) Content Marketing- Type of video aligned with brands, icon/image of the video to a point where emails to users are also customized
b) Personalization- Content, colloborative
3) Why is video effective?
a) Search engines love videos
b) Excellent format for information and transformational ads
c) Ability to share videos
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