Rakuten Product Manager Interview Questions

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Can you share in detail how you interact with the development team?

My interactions with the development team through product development phases are provided below:PhaseType of interactionsIdeation/Product blue print ...

Asked at
rakuten

Leadership and Development

1 answer /

809 views

Can you tell me about a time where where you you had to deal with customer complaints?

Situation -1 We had a scenario where customers were complaining that they were confused as to where to watch olympics as they there two apps for the same a ...

Asked at
rakuten

Behavioral

1 answer /

368 views

What are the key features of a video streaming app?

The basic features of a video streaming app are provided below: 1) Onboarding- New users need to learn about your app before using it 2) Registeration- if ...

Asked at
rakuten

Technical

1 answer /

552 views

Why is video so important to improve ad monetization?

1) Level of engagement is higher in video compared to textual content, this is also reflected in two outcomes a) Higher Cost per Mille ($12-$25 short videos, ...

Asked at
rakuten

Technical

1 answer /

369 views

How will you improve ad monetization for streaming services app?

There are three dimensions to this answer:1) Ad targeting- a) Marketing mix b) User attributionc) Ad consumption- Interactive2) Objective of ...

Asked at
spotify
,
rakuten

Technical

1 answer /

467 views

Can you give us a few examples where you have planned and conducted A/B tests?

Example 1:Situation- We wanted to plan for subscription groups for our streaming services platform. We wanted to create three tiers 1) fully AVOD 2) Freemium ...

Asked at
instacart
,
adobe

& 2 other companies

Behavioral

& 2 other companies

1 answer /

649 views

What were the technical challenges that you faced while launching your first app? How did you address them?

My first app was a news apps that was launched in 2014. This was first time the client that I worked for launched a mobile app for their asset. The technical ...

Asked at
rakuten
,
ibm

Technical

1 answer /

576 views

What are the interactions that you have with the ad ops team?

1) Defining rules in the content management pipeline for national vs local vs no ads2) Collection of data from Player SDK for analytics  purposes3) ...

Asked at
rakuten

Technical

1 answer /

290 views

Provide two examples where you improved the ad monetization.

Scenario 1-1) There was a ad view drop for mid roll ads for ads viewed on OTT platform. This was due to an ad recommendation issue since otherwise the user ...

Asked at
rakuten

Technical

1 answer /

370 views

How are video players integrated with streaming apps?

There are two major approaches 1) Frame based approach- In this approach, the video player SDK remains in the partner site, the site developer only calls a ...

Asked at
rakuten

Technical

1 answer /

351 views

What key metrics are used to measure video ad effectiveness?

The metrics are as follows: 1) # of impressions 2) Total number of views- Watch content for atleast 30 seconds 3) Play rate= Number of impressions/Number of ...

Asked at
rakuten

Technical

1 answer /

330 views

How will you support advertising in a cookieless world?

In a cookieless world, audience reach targeting will be done by:1) Demographics2) Media consumption3) Contextual signals- targeting based on content of the ...

Asked at
rakuten

Technical

1 answer /

416 views

How do you use data to make effective ad decisions?

The north star data for ad measurement are as follows: 1) Number of exposures or views 2) Watch time 3) Click through rate 4) Unique users 5) Avg # of ...

Asked at
rakuten

Technical

1 answer /

302 views

Tell me a scenario where data was used to make/change an ad serving decision.

Situation- We had a scenario where users watching family shows were dropping off during the watching segment of 3-5 pm specifically after 15 mins of watch ...

Asked at
rakuten

Technical

1 answer /

540 views

What are the algorithms used by Demand Side platforms in a programmatic advertising model?

a) Cross device association- Probability that two devices belong to the same person(e.g. IP overlap) b) Intent prediction - assessing probability that ...

Asked at
rakuten

Technical

1 answer /

272 views

How does advertising influence user behavior?

There are two types of advertisements viz. informational and transformational Informational- Focuses on the product, explains product characterstics ...

Asked at
rakuten

Technical

1 answer /

240 views

How do you do customer segmentation?

  Qualitative InsightsQuantitative Insights TypePersona basedBehavior basedPredictiveWhat is it?Approach that blends data driven segments with ...

Asked at
rakuten

Product Strategy

1 answer /

1.1k views

What are the primary ways by which publishers monetize ad inventory?

1) Direct Buy Advertising- Purchasing ad impressions in bulk from the publisher How does it work? -Creatives and campaigns are set up in advertisers ad ...

Asked at
rakuten

Technical

1 answer /

353 views

How is data used to make ad serving decisions?

The following data informs all steps in the advertising process: 1) Age, gender, behavioral characterstics 2) Geo, time of day and day of week analysis 3) ...

Asked at
rakuten

Technical

1 answer /

240 views

What do you know about Rakuten?

Rakuten is an ecommerce marketplace that shares the commission that retailers pay Rakuten for sending customers their way. There are other segments of the ...

Asked at
rakuten

Leadership and Development

1 answer /

330 views

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Rakuten Product Manager Interview Questions

Over 3,000 product manager interview questions from the best tech companies in the world.

Can you share in detail how you interact with the development team?

Asked at rakuten

Can you tell me about a time where where you you had to deal with customer complaints?

Asked at rakuten

What are the key features of a video streaming app?

Asked at rakuten

Why is video so important to improve ad monetization?

Asked at rakuten

How will you improve ad monetization for streaming services app?

Asked at spotify , rakuten

Can you give us a few examples where you have planned and conducted A/B tests?

Asked at instacart , adobe & 2 other companies

What were the technical challenges that you faced while launching your first app? How did you address them?

Asked at rakuten , ibm

What are the interactions that you have with the ad ops team?

Asked at rakuten

Provide two examples where you improved the ad monetization.

Asked at rakuten

How are video players integrated with streaming apps?

Asked at rakuten

What key metrics are used to measure video ad effectiveness?

Asked at rakuten

How will you support advertising in a cookieless world?

Asked at rakuten

How do you use data to make effective ad decisions?

Asked at rakuten

Tell me a scenario where data was used to make/change an ad serving decision.

Asked at rakuten

What are the algorithms used by Demand Side platforms in a programmatic advertising model?

Asked at rakuten

How does advertising influence user behavior?

Asked at rakuten

How do you do customer segmentation?

Asked at rakuten

What are the primary ways by which publishers monetize ad inventory?

Asked at rakuten

How is data used to make ad serving decisions?

Asked at rakuten

What do you know about Rakuten?

Asked at rakuten

Asked at
rakuten

Asked at
rakuten

Asked at
rakuten

Asked at
rakuten

Asked at
spotify
,
rakuten

Asked at
instacart
,
adobe

& 2 other companies

Asked at
rakuten
,
ibm

Asked at
rakuten

Asked at
rakuten

Asked at
rakuten

Asked at
rakuten

Asked at
rakuten

Asked at
rakuten

Asked at
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Asked at
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