Provide two examples where you improved the ad monetization.

Scenario 1-

1) There was a ad view drop for mid roll ads for ads viewed on OTT platform. This was due to an ad recommendation issue since otherwise the user would have switched the content immediately after starting content

2) Later analysis proved that the Ad recommendation was in disarray since it was going by the user persona whereas OTT platorm can be viewed by anyone not necessarily the user who had signed up

3) The solution was to set up a DMP using Comscore that provided contextual signaling

4) The contextualing signaling allowed ads to be focused around the content being played

Scenario 2-

1) There was a ad view drop on devices due to client side ad integration. This specifically became painful for devices with low hardware capabilities

2) A solution was created based on a external session based controller that allowed for ad stitching to be done outside the device still within the session

3) This improved the ad stitching experience for client side ad stitching