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What key metrics are used to measure video ad effectiveness?

Asked at Rakuten
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The metrics are as follows:

1) # of impressions

2) Total number  of views- Watch content for atleast 30 seconds

3) Play rate=  Number of impressions/Number of views

4) View Length

5) Engagement rate- What portion of your viewers are still watching the a given time

6) Device type

7) Operating systems

8) Location of viewer

9) Referral source

10) Conversions
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