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In a cookieless world, audience reach targeting will be done by:
1) Demographics
2) Media consumption
3) Contextual signals- targeting based on content of the website
How will this benefit marketers?
1) Resonance in the overall strategy
2) Amplification of campaign exposure
3) Reach elusive audiences
How will this benefit media sellers?
1) Improve campaign effectiveness
2) Increase exposure
How will this benefit networks?
1) Offer quality cross platform segments
2) Reach elusive segments
3) Leverage digital to promote future TV content
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Get unlimited access for $12/month
Get access to 2,346 pm interview questions and answers to give yourself a strong edge against other candidates that are interviewing for the same position
Get access to over 238 hours of video material containing an interview prep course, recorded mock interviews by expert PMs, group practice sessions, and QAs with expert PMs
Boost your confidence in PM interviews by attending peer to peer mock interview practices, group practices, and QA sessions with expert PMs
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