What are the algorithms used by Demand Side platforms in a programmatic advertising model?
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@Nag
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a) Cross device association- Probability that two devices belong to the same person(e.g. IP overlap)
b) Intent prediction - assessing probability that consumer is going to buy a new product in a given period of time
c) Audience Insights- Extracting behavioural pattern in inform creative design
d) Respose prediction- on an ad impression level(probability that user might click or watch a video)
e) Fraud prediction- Determining whether traffic is generated by a bot vs a live person. Difference between spoofed URLs vs real ones
f) Measurement and attibution of impressions- casual modelling from observational data
b) Intent prediction - assessing probability that consumer is going to buy a new product in a given period of time
c) Audience Insights- Extracting behavioural pattern in inform creative design
d) Respose prediction- on an ad impression level(probability that user might click or watch a video)
e) Fraud prediction- Determining whether traffic is generated by a bot vs a live person. Difference between spoofed URLs vs real ones
f) Measurement and attibution of impressions- casual modelling from observational data
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