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Cheat Sheet for Product Improvement Interview Questions

Product Improvement questions evaluate your ability to think in a structured manner, identify product pain points, and develop new features that improve the product.

1. Describe the product Demonstrate that you understand the product and how it works.
2. Clarify the scope of the question Ask questions that help you narrow down the scope of the question.
3. Choose a goal Pick a goal that you think is strategically important to the success of the product given its current state.
4. List the user groups and select one List user groups and select the one user group you will be focusing on. Explain why you picked the particular user group.
5. List and prioritize the use cases/pain points Show your empathy towards users by highlighting user experiences that need improvement.
6. Brainstorm solutions Brainstorm ideas that solve the pain points you identified. List at least 5 practical and implementable solutions.
7. Evaluate solutions Assess the solutions based on evaluation criteria such as user impact, frequency of usage, business impact, implementation and time to develop.
8. Optional: Define metrics Suggest metrics that help you measure your success in solving the user pain points you’re trying to solve.
8. 9. Summarize your answer Highlight the improvement goal, selected user group and use cases, your proposed solution, and the metrics you’ll be using to track your progress.