Cheat Sheet for Product Design Questions
Product Design questions evaluate your skills in discovering unmet user needs and translating them into new products.
| 1. Clarify the scope of the question | Get clarity on who the user is, what they want to do, why they want to do it, and how they meet their needs today. |
| 2. List the user groups and select one | List potential user groups and choose the one you're focusing on. Explain the characteristics of each user group and what makes them unique. Select one particular user group and explain your reasoning behind the selection. |
| 3. List user needs | Make sure the user needs are relative to the product that you are designing. Do not mix user needs with solutions. |
| 4. Prioritize the user needs | Prioritize user needs based on meaningful criteria such as pain severity, revenue potential, and level of effort to address that need. Summarize your evaluation and explain the reasoning behind choosing the 2-3 user needs you are going to focus on. |
| 5. Brainstorm product ideas | Be creative in thinking about original ideas and innovative ways of addressing the prioritized user needs. |
| 6. Evaluate ideas | Assess the solutions based on criteria such as impact on customer experience, usage frequency, business impact, implementation effort, and time to develop. Prioritize solutions objectively, without bias, to develop a roadmap with the right priorities. |
| 7. Describe product idea in detail | Provide a detailed description based on criteria such as customer experience, frequency of usage, business impact, implementation costs, and time to develop each solution. |
| 8. Summarize | Review the product design goal, selected user group and its needs, and your product idea for addressing those needs. |
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