Meta (facebook) Product Manager Interview Questions

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Imagine you're a PM at Amazon and you're working on a partnership with Facebook that has the goal of leveraging FB's friend network to drive Amazon sales. Walk through the lifecycle for building this integration/partnership.

Answering this type of product strategy interview question starts with asking clarifying questions.Clarifying questionsWhat category should I be focusing on ...

Asked at
meta (facebook)
,
amazon

Product Strategy

3 answers /

2.6k views

How would you go about setting goals for Instagram hashtags?

Below is one way to answer this Facebook metrics questionClarifySetting goals for Instagram hashtags ~ define what success looks like for Instagram ...

Asked at
meta (facebook)

Metrics

Analytical Thinking

7 answers /

5.3k views

Why should Facebook enter the dating market and how would you execute it?

Obviously, there's more than one approach to this Facebook product strategy question, but here's the framework I used in my PM interview.Why Facebook as a ...

Asked at
meta (facebook)

Product Strategy

4 answers /

6.6k views

How do you prioritize a customer facing feature with X impact on engagement vs a tech driven task like upgrading the libraries to eliminate legacy bugs which have no immediately visible impact?

There are many ways to go about answering this Faceboook product improvement interview quetstion and it really helps to get the right data to make the ...

Asked at
meta (facebook)

Product Improvement

Product Sense

6 answers /

3.6k views

How would you improve the Facebook Timeline?

Here's how I'd approach this Facebook product improvement question:Clarify the featureChronological display of my life - it’s a capture of who I am and ...

Asked at
meta (facebook)

Product Improvement

Product Sense

5 answers /

4.7k views

Facebook wants to change privacy settings from Friends, to Friends and Friends that are tagged. How would you convince Mark Zuckerberg this is not a good idea?

CLARIFY: Is this roll out market specific? Assume no.Is this a beta test or rolled out to a specific user v. all users? Assume all users. Is there ...

Asked at
meta (facebook)

Product Launch

3 answers /

2.0k views

How would you improve usage of Facebook Groups?

Here’s a framework for improving usage type of problems1. Clarify functionality of feature2. Clarify the phrase “improve usage”3. Identify Metrics4. ...

Asked at
meta (facebook)

Product Improvement

Product Sense

4 answers /

6.4k views

You're the PM for a new Meta product called Audio Rooms. What goals would you set for this product?

My framework for answering this Facebook PM interview metrics question.FB’s mission: To give people the power to build community and bring the ...

Asked at
meta (facebook)

Metrics

Analytical Thinking

3 answers /

2.1k views

Pick a feature from a product of your choice & tell us how will you assess the success of that feature. Assume it is being launched now.

I will choose Reels from Instagram to answer this metrics question.Instagram is a platform where creators, basically anyone, can post a picture, video, and ...

Asked at
google
,
meta (facebook)

& 5 other companies

Metrics

Analytical Thinking

& 5 other companies

4 answers /

2.8k views

How would you decide to display ads on the Facebook Newsfeed? After every 100 posts or 25 posts? Evaluate tradeoffs.

ContextFirst off let's establishing a common definition of just what the Facebook Newsfeed is and how users use it. The Newsfeed is the first thing users are ...

Asked at
meta (facebook)

Execution

Product Strategy

2 answers /

3.0k views

You are a PM for Facebook Events currently focused on growth. What would be your North Star metric?

An intriguing Facebook metrics question, Facebook Events is a feature part of Facebook that helps users create a event and publicizes the events both ...

Asked at
meta (facebook)

Metrics

Analytical Thinking

3 answers /

3.7k views

How would you design a new music experience for Facebook?

How I would approach this Facebook product design question.Clarifying questions:By music experience, are you referring to listening to music, or talking ...

Asked at
meta (facebook)

Product Design

Product Sense

1 answer /

1.9k views

The creation of Facebook user groups has gone down by 20%. What will you do?

The first thing I would do is to get a better clarification of this Facebook execution question, starting with: 1. Gone by 20%, since when? This is important ...

Asked at
meta (facebook)

Execution

Problem Solving

Analytical Thinking

6 answers /

2.6k views

How would you increase the monetization of Farmville over and above the current features by 10-15%?

How to answer this Facebook pm interview question:Clarifying question: I have never played Farmville, can I confirm that this is a game that is played ...

Asked at
meta (facebook)

Other

1 answer /

1.7k views

How would you measure improvements made to Facebook messenger?

A framework for approaching this metrics question in a Facebook PM interview:Clarifying QuestionsIs there any specific improvement that you have done to ...

Asked at
meta (facebook)

Metrics

Analytical Thinking

2 answers /

2.4k views

How would you determine how to rank posts in the newsfeed?

Facebook technical questions require this level of detail.C: Okay, Are we discussing facebook newsfeed here or some other SN?I: Facebook.C: By Posts, i am ...

Asked at
meta (facebook)

Technical

4 answers /

3.3k views

How do you make sure you keep improving as a PM?

First Step: Explain your understanding of Product Management Role and about your interests, PM role requirement, and your alignment PM Role ...

Asked at
google
,
amazon

& 1 other company

Leadership and Development

& 1 other company

3 answers /

2.1k views

What should Meta strategy be for the next 2 years?

Facebook product strategy question: Facebook Strategy for the next 2 yearsClarification Questions To narrow down the scope, are we talking about the ...

Asked at
meta (facebook)

Product Strategy

2 answers /

2.1k views

How would you set the goal for FB's Crisis Response feature?

Before I talk about goals let me briefly talk about the FB crisis feature and its goal. This is necessary to answer this Facebook execution question.FB ...

Asked at
meta (facebook)

Execution

Metrics

Analytical Thinking

2 answers /

1.9k views

How would you improve Instagram stories?

A product improvement question that could come about at IG or FB.Clarifying questionsDefine stories - short term video, collection of photos + videos, ...

Asked at
instagram
,
meta (facebook)

Product Improvement

Product Sense

2 answers /

6.4k views

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Meta (facebook) Product Manager Interview Questions

Over 3,000 product manager interview questions from the best tech companies in the world.

Imagine you're a PM at Amazon and you're working on a partnership with Facebook that has the goal of leveraging FB's friend network to drive Amazon sales. Walk through the lifecycle for building this integration/partnership.

Asked at meta (facebook) , amazon

How would you go about setting goals for Instagram hashtags?

Asked at meta (facebook)

Why should Facebook enter the dating market and how would you execute it?

Asked at meta (facebook)

How do you prioritize a customer facing feature with X impact on engagement vs a tech driven task like upgrading the libraries to eliminate legacy bugs which have no immediately visible impact?

Asked at meta (facebook)

How would you improve the Facebook Timeline?

Asked at meta (facebook)

Facebook wants to change privacy settings from Friends, to Friends and Friends that are tagged. How would you convince Mark Zuckerberg this is not a good idea?

Asked at meta (facebook)

How would you improve usage of Facebook Groups?

Asked at meta (facebook)

You're the PM for a new Meta product called Audio Rooms. What goals would you set for this product?

Asked at meta (facebook)

Pick a feature from a product of your choice & tell us how will you assess the success of that feature. Assume it is being launched now.

Asked at google , meta (facebook) & 5 other companies

How would you decide to display ads on the Facebook Newsfeed? After every 100 posts or 25 posts? Evaluate tradeoffs.

Asked at meta (facebook)

You are a PM for Facebook Events currently focused on growth. What would be your North Star metric?

Asked at meta (facebook)

How would you design a new music experience for Facebook?

Asked at meta (facebook)

The creation of Facebook user groups has gone down by 20%. What will you do?

Asked at meta (facebook)

How would you increase the monetization of Farmville over and above the current features by 10-15%?

Asked at meta (facebook)

How would you measure improvements made to Facebook messenger?

Asked at meta (facebook)

How would you determine how to rank posts in the newsfeed?

Asked at meta (facebook)

How do you make sure you keep improving as a PM?

Asked at google , amazon & 1 other company

What should Meta strategy be for the next 2 years?

Asked at meta (facebook)

How would you set the goal for FB's Crisis Response feature?

Asked at meta (facebook)

How would you improve Instagram stories?

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,
amazon

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meta (facebook)

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meta (facebook)

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meta (facebook)

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meta (facebook)

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meta (facebook)

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meta (facebook)

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meta (facebook)

Asked at
google
,
meta (facebook)

& 5 other companies

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meta (facebook)

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meta (facebook)

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meta (facebook)

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meta (facebook)

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meta (facebook)

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meta (facebook)

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meta (facebook)

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google
,
amazon

& 1 other company

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meta (facebook)

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meta (facebook)

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