How would you prioritize the features if a situation is given as follows

You're a PM preparing to refresh your backlog priorities after receiving feedback from a panel of internal stakeholders...

The north star metric for your product line is ARR. However, operational efficiency has been a key area of focus this fiscal year, with the goal of reducing operational expenditure by 10%. Your stakeholders provide you with the following feedback:

• The Director of Sales requests a new feature that will improve the win rate of net new deals and generate incremental add-on revenue from the existing base. He indicates that his Bookings quota for the fiscal year cannot be met without it.
• The Director of Operations requests a new feature that will automate a series of manual tasks currently performed by the Operations department. She provides a detailed analysis demonstrating the potential for a 2% improvement to department overhead if the feature is delivered.
• The VP of Marketing provides a win/loss report that surfaces a troubling trend. A new competitor is being encountered in an increasing number of deals, and each of the deals has been lost due to your inability to compete with a key feature.

How would you prioritize the feature