Improve one of the Product Managers’ day-to-day tools.

The product that I would like to review and improve is Lucidchart Overview.

The mission of Lucid is to Accomplish more by collaborating in real-time. Accelerate understanding and drive innovation with powerful diagramming, whiteboarding, and data visualization. 

The tool offers a visual workspace for diagramming, data, visualization, and collaboration.

Alternatives:

• Visio (complicated)

• PPT\Google Slides (not scalable)

Why do I like it?

1. Simplicity

   1. Creating

   2. Collaborating & Sharing

   3. Embedding

2. Product-Led approach \ Freemium

3. Relevance

   1. Mapping new\existing processes

   2. Scalability

Users

• Professionals 

  • Creators

  • Consumers

• Personal use

The User Journey

• A creator creates a diagram

  • Adjusts it

  • Shares it with others for collaboration

    • Other Creator

      • Feedback

      • Adjustment

    • Consumers

      • Feedback

        • Adjustment by the original creator

The Goal

Although Lucid evaluated at $3bil (June 2021), the company is at its growth stage; their strategy as a product-led organization proves itself. Therefore, I would like to focus on the acquisition of new users by moving them from consumers to creators.

From my experience (and I hope that I’m not biased, so we will need to explore it), after a few sessions, when a user is exposed to a product, some users gain the courage to try it for themselves.
Therefore, I would like to focus on increasing the engagement of consumers.

Primary KPI - # of consumers with different engagement levels (Move from Low to Medium or High categories)

• Low – Consumer

• Medium – Engaged Consumers

• High - Creator

Opportunities

1. Improve Access

   1. Allow access to guests.

   2. Support access via mobile web.

   3. Share a smart screenshot (preview).

2. Encourage consumers to engage with a diagram.

   1. Allow leaving comments (private\public).

   2. Allow suggesting adjustments.

   3. Anchoring.

3. Encourage consumers to create a diagram.

   1. Ask users to define their profile \ role department \ areas of responsibility \ challenges and offer common templates.

Prioritization

I would recommend starting with #4, and then #3