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How to answer Product Strategy questions
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VigneshPatil
PM
PM
It depends on the goals of the company. These goals could be
- To acquire new users
- Based on product launch/ release/ updates
- Planned around other marketing campaigns
- Seasonal
- Capitalize on buzz created by certain products
- To retain exisitng users
- These promos could be personalized
- Create certain rules & triggers to launch these price promos
- To increase sales
- To meet a sales target, promo can be planned around target date
- To clear inventory - based on inventory levels
- To beat competition - based on market conditions and competitive analysis
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