What would be your roadmap if you were the PM of JIRA?

Current state of product:

Jira is a software development tool for agile teams to plan, track and release world-class software.

Jira can be used for the following purposes:

·         Requirements and test case management

·         In Agile Methodology

·         Project Management

·         Software Development

·         Product Management (product owner used it only for creating and tracking user stories and solving issues for developers)

·         Task Management

·         Bug Tracking

 Clarifying Questions:

Should I focus on web or mobile? your choice

Do you want to focus on a specific market or global strategy? Your choice

Do you have specific goal in mind? Your choice

Do you have a specific user I should focus on? Your choice

Is there a preference for expanding existing functionality vs. rolling out new features? your choice  

Product vision

 Increasing userbase in product management

Short-term Goal

1.       Develop various tools for product management phases such as product design, feedback capturing, workflow planning, road mapping etc.

2.       Improve engagement among stakeholders in various phases of product management

3.       Increase in customer acquisition rate for product manager using Jira.

Select metrics

# Of product management tools used

# Of people using Product management tool

# Of Corporate impacted with product management tool

Associated user group

Product manager using Jira for Remote Product management.

Prioritized feature set

1.       Create template to understand the pain points on high level with different stakeholders.

2.       Plan for Customer journey/Design thinking workshop to identify the problem statement.

3.       Negotiate with stakeholders on prioritized items and timeline.

4.       Collaborate with UX designer to come up with mock ups for the solution defined.

5.       Discuss and demo the developed product to customers/stakeholders and gather feedback from them.

6.       Prepare plan for promoting the developed product such as Marketing Campaign, Demos etc.

7.        Analysing the product data

Develop a product roadmap with time lime

Timeline for implementing the features based on Implementation Effort

Timeline: 1-3 months

·         Design Thinking for problem statement

·         Prioritizing features/items

·         Mock ups for the solution

Timeline: 3-6 months

·         Template for pain points/user need

·         Customer Feedback feature on product

·         Promotion/Marketing of Developed product

Timeline: 6-9 months

·         Product analytics feature

Clarify Jira:We will focus on Jira SaaS and on desktop version for this discussion.

Overveiw of Jira: Project planning, tracking, and reporting software specifically built of software development projects. Project mgmt tool for shipping software. 

Personas: Scrum masters, project managers. Developers. Product managers user stories. Leadership - track progress. 

Goals for jira: # of paying customers, spend/paying customer. 

Inputs goals: # of free customers, Conversion ratio from free to paid.

#of active projects/ paying customer, # of active users/customer. 

# of successful projects/ customer. 

Mission: Help unleash the potential for every team. Help unleash the potential for Sofwtare dev teams. 

Industry trends and competition here:

a/ Software is eating the world. Software projects are only going to increase.

b/ COmpetition -- there is a lot of competition -- asana. However, Jira is market leader. 

Customer segments -- where all is software created. 

1/ ISVs -- SMBs to large companies

2/ Medium - Large companies -- IT projects 

3/ IT Services firms. - SMBs to large companies 

Personas and customer journeys:

a/ Project manager/Scrum master

Easily create a project -- put down a skeletal project plan. Assign tasks, monitor progress. 

b/ Developers who code

View the high prioriuty tasks, see teh rqurieements, ask for clarifications, design the software, start coding - iterate with product owner, commit code, unit test, push code to deployment through regression testing.  

c/ Product owners who create user stories

Wite the user stories directly in the tool. 

See activity on the user stories -- developer have questions. Prmptped for actions. 

See progress of project

d/ Leadership who wants to see reports. 

See project progress. 

How to prirotize which persona to focus on?

# of people involved

# of touch points they have with the software - do they use it daily, multiple times in a day. 

Developers -- volume is high.

Dialy usage -- low. Probably once or twice in a week. 

Project managers -- 1 project manager to 10 devs. Volume is medium.

Daily usage - high. Jira is their primary tool for their job.

Product owners - VOlume is medium.

Daily usage - medium to low: Create stories, track progress, clarify questions.  

WE will focus on Project manager persona: How to make Jira the best tool for project managers. 

Easily create a project -- put down a skeletal project plan. Assign tasks, monitor progress. 

How to make project mgmt easy?

Pain point: They need to understand how agile works. Can we make this simple?

Will focus on creating the project template and simplified onboarding experience for project managers. 

Success metrics: 

Time to create a project plan should reduce.

# of projects getting created should increase 

# of project manager users should increase