How will you design a product to teach Finance to kids?

Clarifying Questions:

1. What's the goal - financial literacy

2. What level of literacy are we talking about - tax filing, inflation, demand-supply etc, like what is not generally taught in schools

3. What do we currently do, whats my role -> edtech company

4. Are we referring to a digital product - Yes, an app

5. Geography - India

Summary:

User Persona:

1. Content creator/consumer:

   1. Kids: 5-18 years of age

   2. Helpers like teachers, parents, tutors

   3. Content creator

2. Medium of teaching:

   1. Physical

   2. Digital

3. Community:

   1. Solo

   2. Group

Kids + digital + solo -> high frequency of occurrence

User Needs -> why will a Kid opt to study finance:

1. Need to learn basic finance to make savings/expense decisions -> P1

2. Fundamental of finance would help me decide whether I should pursue the subject in future to make a career in the field -> P1

3. Gain knowledge to understand issues early to become an entrepreneur -> P2

4. Wish to learn as I have to participate in some random competition or just for fun or gain general knowledge -> P0

Prioritising 4th point as the impact would be high and unmet needs is also high

Recommendation:

Onboarding:

1. Login/Sign up flow via google, facebook account for quick onboarding

Content:

2. Show videos around top queries asked by kids on finance as asked by Chatgpt and improve upon it. User can simply search as how it appears on youtube

Feedback loop:

3. Give them a certificate of completion to standout from youtube

4. Allow to like, give comments, share

5. Gamification to generate a competition among kids

Prioritize basis impact, urgency, effort

Metrics:

1. # of videos watched

2. % videos fully watched

3. Likes/comments per video

4. DAU,WAU, MAU