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How would you improve the Outlook app?

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Step 1: Explain the Product - Outlook is Microsoft's task management application for managing email, calendar, and to do list.  

CQ: Are we looking at improving outlook on a specific device? - Assuming device agnostic improvement

CQ: Do we have a specific goal in mind? Assuming goal is to make outlook more efficient and easy to use than what it is today

Users of Outlook App:

Professional Users: Outlook application used by employees

Personal Users: Outlook application used for managing personal work 

College Students: Outlook application used by college students

I am going to focus on professional users of outlook as any efficiency improvements as it is the largese segment of outlook users and any productivity improvements there will benefit the professionals as well as the organization they are working for.

Next I will try to understand the pain points for different use cases in outlook, suggest potential solution and prioritise them basis the effort that it will take to build the feature and the impact that it will create for the user.

Outlook FeaturesPain Points FacedFeaturesEffortImpactPriority
Email Communication and Management Users:  This is the most common use case of outlook communication where all outlook users use the email application for sending/receiving emails- Mail Organization: Users struggle in prioritizing the emails to which they need to read/respond and have to go through chronological order which might potentially impact the most important ones they have to read/respond- Having Prioritization Tags using ML algorithms to mark important mailsHHP0
Email Communication and Management Users:  This is the most common use case of outlook communication where all outlook users use the email application for sending/receiving emails-Drafting emails from scratch takes time and effort. Email writing is a skill which needs to be developed and even after that it takes time to learn it.-Supporting templates for status reports, project trackers: Users can preselect a template based on their use case to make their emails look more professional and save them time in thinking about the structure of the emailMHP1
Email Communication and Management Users:  This is the most common use case of outlook communication where all outlook users use the email application for sending/receiving emails-Drafting emails from scratch takes time and effort. Email writing is a skill which needs to be developed and even after that it takes time to learn it.Autoresponse Suggestions: Users will get standard responses which they can use to respond to the emailHMP1
Email Communication and Management Users:  This is the most common use case of outlook communication where all outlook users use the email application for sending/receiving emails-Drafting emails from scratch takes time and effort. Email writing is a skill which needs to be developed and even after that it takes time to learn it.Auto Format: User can type the text they want and there are auto format suggestions beautify the emails and save user's time in formatting the emailHHP0
 Users for calendars and meetings: User use calendars for scheduling and tracking their daily meeting and appointment schedule.Setting up meetings today takes time as users need to add users, find common slots and it becomes more cumbersome if users are spread across different time zonesOne Click Meeting Scheduler: User has to add meeting attendees and depending on their time zone, availability and out of office status outlook recommends a meeting day and time. User can add additional filters if they want to provide more specific inputs for scheduling the meeting.MHP0
Users for Task Management: Users use outlook for managing their daily tasks and remindersUsers are unable to prioritize all the tasks that are scheduled by themUser can add priority to tasks - High, Medium, LowMMP1

 

Basis this prioritization framework I will prioritize feature 1,4 and 5. 

The metrics that I will track to understand the effectivess of these features are:

a) % of Priority Mails read/responded vs Received

b) Average time spent on drafting an email

c) % users using 1 click feature for scheduling emails

 

 

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