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How would you design a home repair product?

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Clarifying Questions

  1. Geography?: Start with US
  2. Users (Homeowners, renters, Agents, Technicians): All
  3. Type of Repairs (plumbing, electrical, carpenter, painting, cleaning): All
  4. Model (On-demand service, DIY): Both

 

Problem Definition

Homeowners and renters struggle with:

  1. Finding reliable professionals
  2. Service cost estimation prior to booking
  3. Delays for critical repairs
  4. Lack of DIY knowledge for minor repairs
  5. Trust issues with unknown repair professionals

 

User Personas

1.     Homeowners

2.     Renters

3.     DIY enthusiasts

4.     Property Agents

5.     Technicians (electricians, plumbers, carpenters, etc.)

 

Customer Needs

1.     Verified professionals

2.     Transparent pricing/estimates before booking

3.     Immediate assistance for critical issues

4.     DIY repair guides

5.     Technicians to register themselves to offer service

 

Solutions (Product Features)

  1. On-demand repair booking (plumbing, electrical, carpentry, etc.)
  2. Upfront cost estimates before booking
  3. AI-powered service match (using photo uploaded by the users)
  4. Immediate assistance (critical/emergency repair)
  5. DIY video tutorials/guides
  6. AI chatbot (for service match, DIY, and collaboration between users and technicians when needed)
  7. Home maintenance subscription (scheduled inspections and discounts)

 

Prioritization (Value vs. Effort)

1.     High Value, Medium Effort: Features 1, 2, and 5

2.     Medium Value, High Effort: Features 3, 4, and 6

3.     Low Value, Medium Effort: 7

 

Success Metrics

1.     User adoption: % of new users downloaded the app

2.     MAU

3.   % of successful repairs

4.     Repeat customers

5.     CSAT, NPS, and customer complaints

Summary

The home repair product connects users with trusted professionals, offers DIY guidance, and ensures transparent pricing. Success is tracked through user adoption, repeat bookings, and CSAT.

 

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Get access to over 238 hours of video material containing an interview prep course, recorded mock interviews by expert PMs, group practice sessions, and QAs with expert PMs
Boost your confidence in PM interviews by attending peer to peer mock interview practices, group practices, and QA sessions with expert PMs

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