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CQ:
Tell me more about the checkout page -> page where the consumer makes a transaction
Does it vary b/w platform like web/app -> No
Variance related to geography -> No
Checkout pages are actually customizable by the merchants (a set of details are mandatory and on top of it the merchants can add few additional details as per their wish to be filled in by the customer)
Approach: Map the journey -
Customer does add to cart and lands on the checkout page powered by Stripe
Customer fills in the required set of details -> Selects mode of payment
Authentication of instrument is done
Money is debited from customers account
Merchant is sent success notification
Merchant routes the customer to success page
Merchant account gets credited with the money
North Star -> Volume of transactions/day
Metrics:
Total landed customer
Bounce% without filling any detail
% customers who dropped off after initiation of filling in details
% customers who filled in all required details and clicked on submit info
Success rate at unique and session level against point 4
Split of Success rate against each payment instrument
% transactions which got successful within expected TAT
NPS
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