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How would you measure the success of stripe check out page?

Asked at Stripe
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CQ:

  1. Tell me more about the checkout page -> page where the consumer makes a transaction

  2. Does it vary b/w platform like web/app -> No

  3. Variance related to geography -> No

  4. Checkout pages are actually customizable by the merchants (a set of details are mandatory and on top of it the merchants can add few additional details as per their wish to be filled in by the customer)

 

Approach: Map the journey -

  1. Customer does add to cart and lands on the checkout page powered by Stripe

  2. Customer fills in the required set of details -> Selects mode of payment

  3. Authentication of instrument is done

  4. Money is debited from customers account

  5. Merchant is sent success notification

  6. Merchant routes the customer to success page

  7. Merchant account gets credited with the money

 

North Star -> Volume of transactions/day

 

Metrics:

 

  1. Total landed customer

  2. Bounce% without filling any detail

  3. % customers who dropped off after initiation of filling in details

  4. % customers who filled in all required details and clicked on submit info

  5. Success rate at unique and session level against point 4

  6. Split of Success rate against each payment instrument

  7. % transactions which got successful within expected TAT

  8. NPS

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