Imagine you are VP of Product for Google Chrome OS and Android. What is your goal for the next 3 to 5 years?
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Approach:
1. Follow up questions to understand the scope and the core mission of the product
2. Brainstorm potential goals and prioritize one
3. Identify key actions and define success metrics
4. Discuss trade-offs
Follow up questions
Candidate: To ensure that the goal that we set aligns with the mission of the company, my understanding of the mission of google chrome is maximizing access to information.
Interviewer: sounds good
Candidate: Do we want to focus on any particular themes such as privacy and security, intelligent features, digital well being
Interviewer: up to you
Candidate: Are we looking at the setting the goal for US or WW, because that would affect the langugage features, dealing with low-bandwidth situation, etc.
Interviewer: WW
Brainstorm potential goals
I would like to discuss one goal for each of the themes
a) privacy and security: become number one rating in privacy and security category among all the browsers
b) intelligent features: build new features to increase access to user information that are used by billion plus users
c) digital well being: create tools that promote well being for billion plus users in terms of tracking time spent online, sending reminders for taking breaks, help users to wind down.
I would prioritize the digital well being where our goal is measurable
Key actions and success metrics
Number of users accessed digital well being features (acquistion-top of the funnel)
Number of users took health-breaks to walk by virtue of the well being features (activation)
Average number of days customers use this feature in a year (retention)
Number of customers that sharred the tools with their friends (referral)
Discuss trade-offs
One major potential downside with digital well being is that it might lower the engagement (time spent) on the google chrome and other suite of google product.
But still it is a right thing to do to promote digital well being and also to create long term value for the customers. Also if google does not create this feature, third party might create this feature to fill-in the gap in the market.
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