Slack recently launched SlackShare, a competitor to Loom. You lead the Growth Charter for Loom and are seeing a steady decline in usage of the core Loom product because of this launch by Slack. Devise a growth strategy that turns around this decline in usage of Loom. Cover: 1. Segmentation, Targeting and Positioning 2. How will you drive adoption? 3. Success criteria and Metrics
Examine your assumptions, support them with data. You may not have real life data about that product so feel free to make up metrics and data in support of what you are proposing.
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