How would you get more usage for Google Search?

How would you get more usage for Google Search?

Clarifications

1. Which specific geography has been impacted with low usage?

2. Do we want to increase the time spent by the users at Google or the number of times the users hit the google for extracting some information

3. The goal is to increase the number of users, time of usage or to increase revenue.

4. Google can be used via desktop/Laptop/Tablet/Cell Phone. Which device has shown fall in usage? Assuming 90% of the people uses desktop and laptop, so it make sense to target desktop and laptop usage

Who are my users?

A. Users searching the data for business use

B. Users searching the content casually, or for personal information. May be or may not be well versed with the technology/internet

Pain Points

1.  I am using the google search engine for the first time and does not know how to search the desired content. (Old age not a techno savvy person)

Solution- We can come up with a chat bot feature that will help the user in navigating and teach the usage of Google. The user can directly enter the questions and bot will navigate to the required site. This will also engage the user and create interest as if it is a one to one conversation.

2. I am a regular user of Google search engine but gets too many irrelvant results and it is difficult to fetch the desired content in limited time. (Example- teenagers, kids using it for educational pupose)

Solution- We can create small summary section for the age appropriate groups to narrow down the search and provide the results for the desired topic. A small summary or description will tell the user on the gist of the content before even opening the site to give an idea if it is matching the user search expectation. The flexi search feature meaning completing the word just after entering a few letters to match the user need could be a good option. The legacy data that Google has can be used in form of strong algorithm to match the user search preferences.

3. I am using the Google for entertainment and casual learning but my parents keep a watch on the usage time so that I should not be exposed to any age inappropriate content unintentionally and just utilise it for meaningful content.

Solution- A dedicated section or a pop up notification, or a warning message an indication in a different colour to differentiate that the content might not be age appropriate before even opening the site can help the user to know if it is the age appropriate content.

4. I am a specially abled user who is visually impaired and can't niether see the screen not understand how to use the search engine

Solution- Assuming the user is understands the basic comprehension languange then we can user voice control mechanism like Alexa, Siri or upon giving voice command Google should be smart enough to integrate with a dot book kind of device or braile keyboard, so that, visually impaired can search the data.

5. I am staying in a geographic region where people are totally uneducated and there is poor internet connectivity with poor power supply. Hence, can't spend much time in the Google search.

Solution- Assuming that people know how to use a simple featured phone that holds long back up power and available at cheaper cost, we can provide a feature to use google via dial in numbers and voice command system in any regional language. The content can be heared and recorded on phone.

6. I am a user who is busy in the day to day activities offline and does not have time tto spend on the internet.

Solution- Simple day to day activities like remainders on taking medicines, going for morning walk, daily schedulers on booking grocery, regular bill payments, reading online books can be ingreded as a feature on Google. The feature to book the tickets just by voice modulation and making the payments on voice command can integrate the daily offline activities with Google search.

Placing the right ads to meet user preferences can act as tool to increase the user time on Google usage.

Metrics

1. How much time each unique user is spending in one go.

2. How many number of times unique users are hitting the Google search in a day.

3. How many times same users have turned up and for how long they have been using Google search.

4. How many users have tried using Google but then never turned up after first attempt.

5. How frequently (time interval) the users are turning up.