You are a PM at Google and you need to launch Google Analytics. What's next?

My understanding is that the goal here is to build and release the google anlystics. So I would treat this a product design question.

Approach:

1. Understand the promot better

2. Establish the goal

3. Define user segments

4. Define user pain points

5. Develop features to solve the pain points

6. Prioritization 

Questions:

Candidate: Is the internal-facing product or external-facing product?

Interviewer: External

Candidate: Is it new feature built into a google spreadsheet or standalone app?

Interviewer: Standalone app

Candidate: Will it be built for US or WW?

Interviewer: WW

Goal: I assume that the goal is to a build analytics software that can used for analyzing the historical data and making predictions, thereby help inviduals to make reponsible financial desicions.

User segments:

1. Businesses/enterprises

2. Consumers

3. Academic institutions

I would prioritize the end consumers, because they are underserved currently and google can make a difference in their life with this tool.

Pain points/Solution/ROI

Pain point: 

Understand their own finances

A. It is cumbersome for the customers to analyze their spending habits

Solution: Google analytics will be integrated with customers credit cards system, in turn google will analyze the spending patterns of the customers and build the dashboard showing how much customers spend on essestials (grocery, food), vacation (travel, sighseeting), drinks, cigarettes, etc

Effort: High, need to integrate with all the credit card companies

Impact: High, once we make it easy for the customers to understand their spending habits, it will help customers to make wise financial decisions.

Convinience

B. Customers find it diffcult to keep track of all their payment obligations a) credit card dues b) rents c) utilities that customers sometime forget to pay the bills and incur penalties

Solution: Customers can choose to allow google analystics to track the customer e-mails, payment history, and browser activity, therefore google can remind the customers to pay their bills and can let the customer pay their bills with one click

Effort: Moderate, this app will read into customers mails to offer them better service

Impact: High, it will save money for customers by avoiding penalities

Planning, saving

C. Customers need to spend a great deal of time and energy to do financial budget planning and end up making bad finance decision

Solution: Given their income, customers does not know how to allocate the budget towards house rent, travel, vacation, etc, leading to over-spending and debt

Effort: Moderate, this feature will require AI that factors-in the inputs from the economists, among others, and to make a intelligent budget recommendation based on the income, lifestype, finance goals of the individuals, etc.

Impact: High, this will help to reduce over spending and debt

Forecast

D. Customers make impulse purchases that they end up in debt

Solution: When customers make big impulse purchase or gamble relative to their income level, the app will predict the impact of the purchase decision on their net savings, debt increase, etc.

Effort: moderate, it requires building an finance algorithm

Impact: High, it will help to drive the customers towards responsible financial decisions

Future planning

E. Customers are unable to estimate their own net worth at present and present their networth into the future

Solution: Build an financial model that accounts for the customers income trend, investment portfolio and spending habits and estimates the customer networth at present and also predicts the networth into the future

Effort: Moderate, need to partner with academicians and finance experts to build an financial model into the google analytics app

Impact: High, this will enable their customers to plan their future in terms of buying home, car, etc.

Prioritization 

If I can prioritize only one of the pain points, then I would build a google analytics feature that help the customers to do the budget planning. This will help to reduce the debt and allivate the stress in the lifes of the indivudals.