How will you improve ad monetization for streaming services app?

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Asked at Spotify over a year ago

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Asked at

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@Nag · Answer 1 · 2021-10-04T20:35:23+0000

There are three dimensions to this answer:

1) Ad targeting-

a) Marketing mix

b) User attribution

c) Ad consumption- Interactive

2) Objective of marketers

a) Link a marketing mix to an action

b) Negotiate for better deals on a platform

c) Event preparation

3) Ad recommendations

a) Intent prediction

b) Response prediction

c) Cross device mapping

d) User characterstics

e) Attribute measurement