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What are the different type of ad buying models?

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The various types of ad buying models are:

1) Cost per Mille(CPM) or Cost per 1000 impressions

2) Cost per Click(CPC) - Cost per each click on the ad

3) Cost per Engagement- Cost charged when the user engages with an ad

4) Cost per acquisition- User takes another step e.g fills out a form or makes a purchase

5) Cost per completed View- Cost per completed view of video

6) Gross rating point- Reach x Frequency

7) Viewable CPM- Paid only when user watches the ad
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