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The various types of ad buying models are:
1) Cost per Mille(CPM) or Cost per 1000 impressions
2) Cost per Click(CPC) - Cost per each click on the ad
3) Cost per Engagement- Cost charged when the user engages with an ad
4) Cost per acquisition- User takes another step e.g fills out a form or makes a purchase
5) Cost per completed View- Cost per completed view of video
6) Gross rating point- Reach x Frequency
7) Viewable CPM- Paid only when user watches the ad
1) Cost per Mille(CPM) or Cost per 1000 impressions
2) Cost per Click(CPC) - Cost per each click on the ad
3) Cost per Engagement- Cost charged when the user engages with an ad
4) Cost per acquisition- User takes another step e.g fills out a form or makes a purchase
5) Cost per completed View- Cost per completed view of video
6) Gross rating point- Reach x Frequency
7) Viewable CPM- Paid only when user watches the ad
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