Define roadmap, build, roll out and measure success of a product to manage Covid vaccination across India such that 80% of population is vaccinated in a price optimised manner.

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Define roadmap, build, roll out and measure success of a product to manage Covid vaccination across India such that 80% of population is vaccinated in a price optimised manner.

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Neel88 · Answer 1 · 2022-08-30T09:28:14+0000

I would like to start with the following clarifying questions and assumptions

1) Is this a mobile app or both Web-based and Mobile based?

2) What do you mean by price-optimized manner? Does this mean the Vaccination prices should be the same for all citizens irrespective of class (Middle class, Upper Middle Class, Rich, poor) or should it be subsidized/made free for lower class citizens?

3) Do we have any time frames within which we need to achieve this 80% coverage across India?

4) Do we have any time constraints w.r.t Resources, Development Timelines, GTM, etc?

5) By 80% coverage - Does this mean fully vaccinated citizens or do we also take citizens in this 80% coverage criteria even if they have 1 dose of vaccine and are scheduled for the next dose sooner?

6) Are we covering all Age Groups or only 18 Plus for now? - Assuming 18 Plus for now

My assumption would be to build a Mobile App that would help citizens to get vaccinated and track vaccinations. It should also help the Govt agencies/Health Dept to track unvaccinated people in a region and drive vaccination coverage among those to achieve the 80% target. Also assuming that vaccination prices should be subsidized based on the citizen class. Even if a citizen has received one dose, they should be included in the 80% coverage.

The app also should support predefined payments to reduce the time for the vaccination process.

User Groups

1) Citizens who register on App and track their vaccination status

2) Govt Agencies/Health Dept - Who would like to track the vaccination status, especially for those who are not yet vaccinated to ensure the goal of an 80% vaccination rate

3) Vaccination Center: Who uploads the vaccination details on App after a citizen is vaccinated.

Since we also have to track the 80% coverage, it is important to focus on 1) and 2) to start with.

User Journey

Citizens:

1) Registration on the app

2) Decide on the nearest vaccination center and free slots

3) Schedule a date for vaccination and book the slot for a center

4) Ability to pay in advance to avoid long queues at a center

5) Reminders of free slots or when a slot is canceled by an existing user etc

6) Track the vaccination status in App

7) Download the vaccination certificate after vaccination.

8) Travel to the vaccination center

Govt Agencies/Health Department:

1) Able to track unvaccinated citizens in a region and Follow up with citizens who are not vaccinated or are overdue for a second dose

Solutions for Citizens:

Use Case	Solution	Impact on User	Impact on Business	Dev Efforts
1) Registration	Provide a user to signup/log in based on Phone Numer. The registration should also include details on Aadhaar (Unique National ID) and a citizen should also be able to upload a Govt issued ID card like a Ration card which categorizes citizens based on Poverty levels A citizen should be able to add 3 more family members along with their Aadhar and Ration Card (Optional). The address data would be picked up from Aadhar	High	High	Low
2)Decide on the nearest vaccination center and free slots	As the user logs In, provide an interface for them to select the Region manually or based on their Aadhar Address. By default, the app should suggest the nearest vaccination centers, dates, and slots for the user to book based on the Aadhar address. There should also be an option for the user to manually enter a region or pin code (in case the user is not living currently in the address specified by aahdar ID.	High	High	Med
3)Schedule a date for vaccination	The user can then pick a date and time to book a slot from available slots. Also the price of vaccination should be decided based on citizen class. Standard rates apply to the middle class and Higher Class. Subsidized rates apply to the lower class and they should be made free for citizens below the poverty line.	High	High	Low
4)Payment	The App should support advance payments in order to avoid long queues at the center. This should make the process efficient. The payments can be delegated to third-party providers like Paytm, GPay, Phone Pe, etc.	High	Med	Med
5)Reminders of free slots when a slot is canceled by an existing user etc	The app can send Push Notifications/SMS when a slot becomes available due to cancellation or the center adding new slots (In case the user did not get a free slot in his/her region initially) Also, such notifications can be sent, when the second dosage date comes nearer or it becomes overdue	Low	Low	Med
6) Track the vaccination status in App	Upon Vaccination, the citizen can track their status on the App	High	High	Low
7) Download the certificate	There should be an option in the app to download the certificate once the user is vaccinated at the center. They can carry this certificate which could be necessary for Travel.	High	Med	Low
8)Travel to the vaccination center	Since vaccination centers could be crowded and depending on the location, they could potentially have Parking space issues, Tie up with Uber/Ola to provide pick up and drop to and from vaccination centers to citizens, especially senior citizens	High	High	High

Based on the above priorities, we can derive that 1),2),3),6) and 7) are must-haves. 4) and 5) are nice to have. 8) is a partnership and can also drive additional revenue but would be outside the scope of the initial version.

Solutions for Govt Agencies/Health Department:

Use Case	Solution	Impact on User	Impact on Business	Dev Efforts
Track unvaccinated citizens	Use AI/ML to look at data from the Vaccination App's Database and Aaadhar Govt Database to check which Aadhar Ids or citizens are vaccinated and which are not. Further 1) Find out which users are already registered but not vaccinated. Send Push notifications/SMS to these users with the nearest vaccination center details based on their location/phone number 2) If there are users with Aadhar from the Aadhar database who are not yet registered or vaccinated, the Govt agencies can download such a report periodically and decide on the next steps offline. This would help them to track such cases proactively and follow up with them on a periodic basis which should help them to drive the 80% coverage. The government Can also come up with stringent rules like no access to public property, Transport, Malls, and Tourism if not vaccinated. This can be also sent as a message via SMS during point 1) above. This should encourage citizens to come forward and get vaccinated	High	High	Med

Launch and Rollout:

1) First I would launch this and test this with a smaller population (say employees of Some Govt Agencies, Front line workers, etc) to check usage, adoption, successful registrations, successful transactions, Unvaccinated Report usage, etc. Also track app crashes, bugs, etc

2) Once it's successful , I would then roll it out for the entire population above 18 years across India. From a technical point of view, this should scale to a larger population (more concurrent users using the app at the same time), have low latency (quick to access and perform transactions)

Metrics

1) Number of users registering for the app post-launch.

2) Number of successful transactions carried out like booking /scheduling a slot, Updating Vaccination Status

3) Number of certificate downloads

4) Number of report downloads carried out to track the unvaccinated population over time (WAU, MAU) and take actions

5) Number of SMS, Push notifications sent after finding unvaccinated citizens (considering they have mobile numbers registered with Aadhar Or they have registered on the app)

Trade-offs:

The Solution is based on an App and some populations in India especially Villages may not have smartphones. A potential way to handle this would be to register them on behalf manually at the vaccination center itself.