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Design an app for kids field trip.

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Step 1: Clarify:

1) What is the target age group ?

2) What is the target location of the field trip?

3) Assume that this app will be used for planning and during the field trip

4) The app will be based on facebook platform

Step 2- Select a user group

1) User group 1- 10-13 years- pre teens

2) User group 2- 13-16 - teens

3) User group 3- 17-18- young adults

I will target User group 2- 13-16 - teens since Facebook does not allow individuals below 13 years to create a Facebook account

Step 3: What would be their pain points

1) I want to know who all have signed up for the event 

2) We want to know more about the place where we are going, what is interesting about that place

3) Continously share my experience while I am on the trip

4) Take and post pics, storys

5) Listen to music while on the trip

6) Be safe and dont wander far away from the group

Step 4: Prioritize pain points

Priority 1- High Impact, usage and relevancy

1) I want to know who all have signed up for the event 

2) We want to know more about the place where we are going, what is interesting about that place

4) Take and post pics, storys

Priority 2- Medium Impact, usage and relevancy

3) Continously share my experience while I am on the trip --> Kids tend to take pics and post it.  Unlikely that they might do a live stream

5) Listen to music while on the trip --> They would use spotify

6) Be safe and dont wander far away from the group --> Kids of 10-13 years will have a chaperone and be well cared for. More so, all smart phones come with GPS tracking mechanism

Step 5: Solution

1) Create a new link called 'Trips' on the Facebook home page

2) Clicking on this link will take the user to a Facebook page

3) The Facebook page can be customized for the trip with images, details etc.

4) The page will also have a link to create an event, the event will have details about the trip and allow people to show interest

5) An AI algorithm can pull data from photos, checkins of other individuals to show the local places of interests based on clustering algorithm

6) Users can use the event page to upload photos, videos, story etc. which will then show up in thje newsfeeds

7) Facebook will integrate with Maps to show the places of interest along with reviews from other individuals

Step 6: Prioritization of solution

 Feature

User base

Engagement

Implementation Complexity

Relevancy to company goals

 1) Create a new link called 'Trips' on the Facebook home page

 H

H

L

H

2) Clicking on this link will take the user to a Facebook pageHHLH
3) The Facebook page can be customized for the trip with images, details etc.HHLH
4) The page will also have a link to create an event, the event will have details about the trip and allow people to show interestHHLH
5) An AI algorithm can pull data from photos, checkins of other individuals to show the local places of interests based on clustering algorithmHHHH
6) Users can use the event page to upload photos, videos, story etc. which will then show up in thje newsfeedsHHLH
Facebook will integrate with Maps to show the places of interest along with reviews from other individualsHHHH

 

Step 7: Recommendations:

MVP will have 1,2,3,4,6

Future releases will have 5 & 7

 

 

 

 

 

 

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Things you did well

  • Good structure
  • Clarifying questions: good job asking clarifying questions
  • User segment: good job listing the user segment and choosing one based on your reasoning
  • Pain points: good job listing and prioritizing the pain points
  • Solutions: good job listing solutions prioritizing based on your criteria
Areas of improvement
  • Your solutions sounds like it could be applied to any trips not specific to field trips. Think about what unique needs field trip might have that other trips don't have. You could think about including admin who could be the teacher who organizes the page and also it could be used for roll call or specific meal restrictions etc.
  • Try to summarize your answer at the end if you have time.
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