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Step 1: Clarify:
1) What is the target age group ?
2) What is the target location of the field trip?
3) Assume that this app will be used for planning and during the field trip
4) The app will be based on facebook platform
Step 2- Select a user group
1) User group 1- 10-13 years- pre teens
2) User group 2- 13-16 - teens
3) User group 3- 17-18- young adults
I will target User group 2- 13-16 - teens since Facebook does not allow individuals below 13 years to create a Facebook account
Step 3: What would be their pain points
1) I want to know who all have signed up for the event
2) We want to know more about the place where we are going, what is interesting about that place
3) Continously share my experience while I am on the trip
4) Take and post pics, storys
5) Listen to music while on the trip
6) Be safe and dont wander far away from the group
Step 4: Prioritize pain points
Priority 1- High Impact, usage and relevancy
1) I want to know who all have signed up for the event
2) We want to know more about the place where we are going, what is interesting about that place
4) Take and post pics, storys
Priority 2- Medium Impact, usage and relevancy
3) Continously share my experience while I am on the trip --> Kids tend to take pics and post it. Unlikely that they might do a live stream
5) Listen to music while on the trip --> They would use spotify
6) Be safe and dont wander far away from the group --> Kids of 10-13 years will have a chaperone and be well cared for. More so, all smart phones come with GPS tracking mechanism
Step 5: Solution
1) Create a new link called 'Trips' on the Facebook home page
2) Clicking on this link will take the user to a Facebook page
3) The Facebook page can be customized for the trip with images, details etc.
4) The page will also have a link to create an event, the event will have details about the trip and allow people to show interest
5) An AI algorithm can pull data from photos, checkins of other individuals to show the local places of interests based on clustering algorithm
6) Users can use the event page to upload photos, videos, story etc. which will then show up in thje newsfeeds
7) Facebook will integrate with Maps to show the places of interest along with reviews from other individuals
Step 6: Prioritization of solution
Feature | User base | Engagement | Implementation Complexity | Relevancy to company goals |
1) Create a new link called 'Trips' on the Facebook home page | H | H | L | H |
2) Clicking on this link will take the user to a Facebook page | H | H | L | H |
3) The Facebook page can be customized for the trip with images, details etc. | H | H | L | H |
4) The page will also have a link to create an event, the event will have details about the trip and allow people to show interest | H | H | L | H |
5) An AI algorithm can pull data from photos, checkins of other individuals to show the local places of interests based on clustering algorithm | H | H | H | H |
6) Users can use the event page to upload photos, videos, story etc. which will then show up in thje newsfeeds | H | H | L | H |
Facebook will integrate with Maps to show the places of interest along with reviews from other individuals | H | H | H | H |
Step 7: Recommendations:
MVP will have 1,2,3,4,6
Future releases will have 5 & 7
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