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Blockchain in media will have the following applications:
1) Micropayments for contents- When content consumers dont want to pay for the entire content segment but a portion of it e.g. single article or pay per use
2) Elimination of content aggregators- This will allow producers of user generated content to directly sell their content to subscribers than go through a content aggregator e.g. Vevo, Spotify etc.
3) Royalty distribution- Smart contracts built on blockchain will give accurate tracking of content usage, quicker royalty payment and better transparency over contract terms
4) Consumer to Consumer sales- This will make file sharing a legitimate practice that can be controlled and monetized
1) Micropayments for contents- When content consumers dont want to pay for the entire content segment but a portion of it e.g. single article or pay per use
2) Elimination of content aggregators- This will allow producers of user generated content to directly sell their content to subscribers than go through a content aggregator e.g. Vevo, Spotify etc.
3) Royalty distribution- Smart contracts built on blockchain will give accurate tracking of content usage, quicker royalty payment and better transparency over contract terms
4) Consumer to Consumer sales- This will make file sharing a legitimate practice that can be controlled and monetized
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