How many launches have you supported? Which has been your most difficult one?

I have managed 10-11 launches on my own and have been part of 4-5 other launches as one of the participant product managers.

The one that I would deem the most difficult would be as follows:

Situation- This was way back in 2014 when I was working as a product manager for a leading news brand. I was assigned the task for launching a mobile app for one of their flagship news brands

Task- Other than the fact that the business mandate was to launch the mobile version of the app, there was no other details provided both on the business objectives, key features etc.

Action- I started off with understanding the business objectives e.g. engagement and monetization. Next step was to identify the proposed user group , pain points and work with the development team for feature prioritization and implementation. The App was launched on one platform and eventually expanded to Android, OTT and Smart TV platforms

Results- The app did have a low uptake at the first which later improved as we launched enhancement and features. The same app container was then used to launch ~10 additional brands.