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Design Google Glass for the blind people.

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Users:

Blind people who are willing to experiment with new form factors

 

Their problems :

  • Navigating roads themselves or within their houses

  • Ordering something by themselves

  • Looking through notifications by themselves

  • Searching or typing by themselves (Googling )

  • Identifying people by themselves / they have to touch and smell

 

Choose the problems:

  • I would choose 3 problems:

    • Identifying people by themselves / they have to touch and smell

    • Searching or typing by themselves (Googling )

    • Navigating roads themselves or within their houses

 

Solution:

  • It looks like google glass w/o the glass and switch on and off button and a volume button

  • The glass would work on speech rather than being connected to a phone. It will be connected to wifi / (not cellular data). It figures out wifi on its own and tells the user who is wearing it to choose a wifi

  • When there is a person around, the glass identifies unique features about the user and tells blind person wearing the glass. If the person is frequently seen in the blind person’s life then the user is asked to identity the person so that glass can tell the user when the person is around again

  • Searching / Googling will be a mode / a button the glass frame to switch on google and take the input. 

  • Glass will identify obstacles while the user is walking. The glass is supposed to identify if the user is sitting or moving. We can also give the control to the user to switch on if the user needs to identify the roads. 

 

Priority(based on the ROI):

  • Speech enablement on google glass with the basic buttons

  • Person identification 

  • Navigation identification 

  • Rest we can build in subsequent versions. We should not pick up the search feature because I think users should already be acquainted with the google speech search on phone

 

Success metric:

  • Sales

  • DAU using person identification feature and retention on the identification feature

  • Bugs reported 

 

Next steps:

 

  • Understand the current feature usage and see if we missed any basic requirement in a blind person’ life

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Summary

I think you have good ideas but would benefit from a tighter use of the product management framework.  For a product design question my framework is

1.       Ask clarifying questions

2.       Set constraints (market, technology, etc.(

3.       Define persona

4.       Pick a persona based on some criteria

5.       Define user journey or pain points

6.       Pick one pain point based on some criteria

7.       Come up with 3-4 solutions for that pain point (one moon shot)

8.       Pick 1 solution using criteria (I use RIE – Reach, Impact, Effort)

9.       Metrics of success

10.   Limitations of the Solution

11.   Summary

 

Things you did well

1.       Pain points – you came up with a meaningful list of pain points for a blind persona

2.       Solutions  - you came up with a solid list of solutions  

3.       Metrics – DAU is a fine metric (what other metrics could you use to tell if your solution was working?)

 

Areas of improvement

1.        Clarifying questions – I think of clarifying questions like a funnel – I start wide what problem are we trying to solve for blind people and more down to more specific questions. 

2.       Persona  - you could define multiple sets of unique personas ( fully blind, partially blind, vision impaired) (Blind and work outside of the house, blind work from home, blind doesn’t work). 

3.       Pick a persona based on criteria -  When you define a persona a pick one this helps you limit the scope of the problem and shows the interviewer that you understand how to prioritize.

4.       Pick one pain point – again helps focus your solutions and shows prioritization skills.

5.       Pick one solution based on criteria – shows prioritization skills use RIE and let the interviewer know that you understand RICE prioritization. 

6.       Identify the limitations of your solution – always a bonus to show that you understand that some solutions have limitations. 

7.       Summary – provide a summary

 

Hope this helps

 

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Get access to 2,346 pm interview questions and answers to give yourself a strong edge against other candidates that are interviewing for the same position
Get access to over 238 hours of video material containing an interview prep course, recorded mock interviews by expert PMs, group practice sessions, and QAs with expert PMs
Boost your confidence in PM interviews by attending peer to peer mock interview practices, group practices, and QA sessions with expert PMs