Design a vacation experience.

Step 1: Ask clarifying qns

Is this directed towards any specific region, platform, business objective or product

Response: No, make your own assumptions

Step 2: Select user group

Millenials- 40-45+ years- financially settled,  college friends are dispersed across US, want to connect and relive old memories

Step 3: What are the pain points

1) Get a common schedule between everyone

2) Find a mutually agreeable location

3) Accomodation

4) travel booking

5) collate funds and pay for bookings

6) Capture photographs and moments

7) Schedule next trip

Step 3- Prioritization of pain points

1) High priority- Getting common  schedule, finding a mutually agreeable location, Accomodation, travel booking, Capture photos and moments

Step 4- Solutions

1) Creation of a Facebook page as a pivot for the entire experience

2) Leveraging Facebook events to get agreement on dates + location

3) Leveraging mutual interests + pics of attendees to propose vacation location

4) Facebook market place to travel and accomodation bookings

5) Photo/Videos and Facebook story for photographs and memories

Step 5- Prioritization of solution

1) Priority 1 ( High Impact, Low cost)- Creation of Facebook page, leveraging events to get agreement on dates + location, photo/videos and Facebook story for photographs and memories

2) Priority 2 (Medium Impact, Medium cost)- Facebook market place for booking travel and accomodation --> since users can use Expedia to do so.

3) Priority3 (Medium Impact, High Cost)- Using ML on top of mutual interests and photos to propose location

Step 6- What will be the MVP?

a) Next to whats on your mind, there will be a button called - vacation. Whats on your mind--> vacation

b) Users will be directed to a intermediate page asking them if they are planning for a new vacation or land on Facebook of a completed vacation

c) if  they are planning for a new vacation, the users will land on a Facebook page, when they can create an event to propose dates and location. During creation of the  event, they will select friends for their friends list that they want to invite for the vacation. As part of MVP, the event creator will propose the location; in subsequent releases the ML algorithm will provide options based on mutual interests and photos uploaded

d) As soon as an event gets created and user shows interest; it will show up in Newsfeed

e) Other will then to try to sign up for the vacation event, they can if the even is public; it private then only users who are invited can sign up

f) In MVP, users book their logisitics on the travel side. In subsequent releases, they can do it on Facebook Marketplace

g) They take vacation, upload photos, create stories. These come up in Newsfeed creating engagement with their friends and friends of friends.