You are the Product Manager of Ads Business at eBay. There are 3 projects for 2021, two are integration with external partners, and one is platform vision (internal). How would you plan the roadmap for 2021?

I will answer this as a product roadmap qn. Since there are no details provided about the three projects. I have made assumptions on their scope

Step 1: Examine current state of product

Ad spend is shifting from search engine to social networks to ecommerce platforms  viewing online retailers as a promising new channel  to reach relevant and attractive consumers

Type of ads:

First party ads- Promoted listings, attract buyers to best items. 800,000 sellers support 200 Mn listings

Third party ads- Redirect user away from ebay to advertisers page

Step 2: Product vision

Empower people and create economic oppurtunities

Step 3: Short term goal

Increase ad revenue from first party listings in tandem with listed product sales

Step 5: Long term goal

Programmable advertising to drive third party ads

Step 6: Select metrics

For short term goals:

- # Daily Active Users(DAU)

- Ad exposures on listed products

-Click through rate(CTR) for listed products

For long term goals:

-Ad exposures

- Ad clicks

- Ad clicks resulting in sales

Step 7: Identified User Groups( Not Relevant)

Step 8: Feature set

- Ad display dynamically changes with user profile(vision project)

- Ad length is determined by the duration of time spent on site(vision project)

- Ad recommendation engine is based on third party data interactions(external partner project)

- Product Dynamic pricing as part of ad playout(vision project)

- Focus on cookieless advertising( external partner project)

- Real time bidding for ads(external partner project)

- Influencer marketing(external partner project)

- Inclusive and ecofriendly content(vision project)

Step 9: Prioritization of feature set:

Step 10: Timelines for the roadmap:

Group 1 - 1-3 months

Group 2-4-6 months

Group 3- 7-9 months

Group 4- 10-12 months