Imagine we have come up with a mood API which enables real time access to anybody's mood. What should we do with it?

I will answer this as a product strategy qn:

Step 1: Clarifications:

1) Does this predict mood based on user data or by a medical device connected to the body

2) What types of moods does this capture? viz. happy, sad, ecstatic etc.

Step 2: Describe the company:

- Google's mission is to organize information so that it can made accessible to everyone

- The company has strong data and analytics capabilities

-60-70% of income comes from ads

- The company has also expanded into associated areas such as cloud, telecom(OS and devices), computing(OS & Hardware), Photos, home automation etc.

Step 3: Strategic imperatives

Revenue, competitiveness, user engagement, relevancy to company mission, Growth, implementation cost

1) Use moodAPI to trigger a search for purchasing a product

2) Purchase and Access mediatation and mindfulness services

3) Remind user to take any mood medication or order new medications from the pharmacy

4) Start playing music with integration with youtube or with Google nest

5) Call someone over Google fi to speak to them

6) Integrate with uber eats and order food

7) Open search and present a site on suicide prevention or call suicide prevention using google fi

8) Access Google photos to relive old memories

9) Access any social networking site to connect with friends

10) Offer to call doctors office using Googlefi and get an appointment using Google voice assistant

Step 5: Prioritization of strategic options using strategic imperatives

Priority 1- High Revenue, competitiveness, user engagement, relevancy to company mission, Growth and low implementation cost

1) Use moodAPI to trigger a search for purchasing a product

4) Start playing music with integration with youtube or with Google nest

5) Call someone over Google fi to speak to them

7) Open search and present a site on suicide prevention or call suicide prevention using google fi

8) Access Google photos to relive old memories

Priority 2- Medium Revenue, competitiveness, user engagement, relevancy to company mission, Growth and low-medium implementation cost

2) Purchase and Access mediatation and mindfulness services --> There are standalone apps for this purposes

3) Remind user to take any mood medication or order new medications from the pharmacy --> Existing pharmacy apps have strong presence here

6) Integrate with uber eats and order food --> Food ordering is complex and has several dependencies

9) Access any social networking site to connect with friends --> Facebook will benefit, Google not so much