Amazon just started a pharmacy business. How would you ensure success of the business?

This answer is going to be brief commetns based on live mock with Satish.

Specifically, this AMZN Pharmacy is prob going to be focused more on Specialty medication.

North Star:

1) Adopting other pharmacy customers to AMZN Pharmacy.

2)Converting existing AMZN customers to AMZN pharmacy.

3) Adopting partnership with healthcare providers.

 

Metrics:

1) # of net new customers to Amazon due to pharmacy / daily

2) conversion: % of existing Amazon customers shopping from A Pharm > x% (based on similar expriece from before of starting a new biz or based on some research on what an expected % should when some other) / week

3) # of net new hospitals / doctors partnered w/ APharm (/ week)

4) # of days/hours it takes for AMZN to deliver (sense says it should be less than 4-6 hours would likely be great but this # can't be determined without much research) / daily

5) % of inaccurate orders / day

 

Primary metrics:

While I don't think we should just looked at 1 metric to determine success, I do think that #1 most important thing to consider is % of inaccurate orders. This could be so big that could result in a huge buziness risk for Amazon, amazon paying for letigations, etc. or could be bad press and frustrated customer experience that could kill just Amazon Pharm or make it a hard adoption / conversaion journey for Amazon. Next thing to also look at is # of new csutomers onto APharm (combo of net new to Amzn and also exiting customers of Amzn but onboarding to adopting APharm).