Design a Gardening App
What’s the goal --- Improving user experience
Constraint -- Which region? Start with the US.
Is this for a home improvement retail store such as HomeDepot or Lowes? No
1. Apartment dwellers -- Balcony and in-home gardeners
2. Single family home with decent backyards
3. Small Farm owners
a) No of users in that segment b) Frequency of use
Segment chosen -- Single family home owners.
User motivation: Our user isn’t a gardening enthusiast however they like the idea of a great backyard.
User Journey and Needs:
Inspiration stage: Choosing what would I plant and where to start.
Actual setup stage -- going to buy the plants and getting set up. Lot of time investment.
How would we do it? Either hire a contractor for landscaping or do it on your own. Finding a good contractor is a challenge.
Continued taking care of the plants. Weekly time investment. How would I get the advice? Where would I find an expert?
Continued motivation and keep doing what you’re doing. Is it worth doing what am I doing?
Understanding of cost of ownership. How much investment is this?
Priority of Needs:
Our target segments is 26-32 years range, they bought a home recently and moved out of their apartment. They just had a baby and extremely busy with their life. However, they look at their backyard each day and think what if it could inspire them.
They take a picture and the app suggests them visual representation of their space with various landscape choices along with options such as easy maintenance, quick set up, various styles and how much work/week it is.
They can browse through various landscaping idea already done by other landscapers and choose the one they like and work with landscaping experts to figure out how to proceed on that.
I will like to prioritise these options based on impact on customer experience, time to implement as well as innovative or differentiating factor.
Option 1. Impact on customer exp H Engineering Difficulty H Time to market/ Partnership Needs M Innovation H
Option 2: Impact on customer exp M Engineering Difficulty L Time to market/ Partnership Needs H Innovation H
Based on the above criteria, I would recommend Option 1.
This is how it should work:
An user takes a picture with their app and maps their backyard using the smart camera feature which understands the length, breadth and all other aspects of the space.
The app presents them various landscaping ideas with plants that are appropriate to that region.
In addition, it provides option for additional filters such as time investment for maintenance per week, watering needs and cost of ownership.
It also provides the option to hire an expert for initial getting started work.
The user will have the option to order all plants/insecticides and all other necessary items once they choose a style they like.
No of app downloads
Total time spent
CTR on the recommended search results (effectiveness of search results)
No of transactions as % of total users (independent professional contacted, items ordered)