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Great, before I start may I ask a few clarifying questions?
Sure.
- Do you have a platform in mind? No. The only thing is it's a Facebook product so you should approach it from that angle
- OK. any platform restrictions? No. Any regions? No. It's all up to you.
- Any demographics? No, it's up to how you want to define it.
OK, thanks for that. Would you mind if I get a couple of minutes to jot down my thoughts, then come back with a list of users and their use cases, and a proposed solution?
Sure, sounds good take your time.
GOALS: OK first of all when I think along the lines of a facebook product I want it to tie to the company's mission of giving ppl power to build community and to bring the world closer. In that sense, I feel like this product needs to adhere to those principles so it should be a mechanism for knowledge sharing, and people should be able to react to it and offer feedback.
OK, go on.
User GROUPS: Now the users are quite wide ranging but I can list them and their use cases.
- The podcast creator - these are often professionals or subject matter experts who want to share their thoughts, and also want to promote their ideas and hopefully be able to help others. Some may have a monetary angle.
- The podcast listener - these are ppl who are eager to learn so they will be consuming the podcasts on subjects they are interested in, and also to react to them and if they like the cast they may share it with their friends and family
- There could be podcast sponsors as well. Usually they come into play to help put together the production of the actual podcast, but for them it's just be able to get their name out there
- Podcast creator - it's often a singular experience when they will just keep talking and talking on a relevant subject. Some may actuall incorporate interviews and production level type of mixing and presentation like 1619 by New York Times. I think they have existing tools out there already but for the most part it's a very siloéd singular type of experience. Perhaps the podcast can be more engaging if it's all live and not just pieced together.
- Podcast listener - they just want to have an easy way to get podcasts as easily as possible. Usually podcasts listeners don't get to participate. They listen and they can't react to the content on the existing platforms. They would have to blog about them, or heck, even share them to Facebook and comment on them.
- Communal podcasting room - Impact - H, Effort - M
- This will be like Facebook Rooms but without the video. The main podcaster can kick off a session make sure the other particpants are invited and they can join in and begin a live type of discussion that can also be recorded.
- Reactions to podcast Impact - H, Effort - L
- We can leverage the existing post/live video/media reaction capabilities here so the effort should be low
- Ability to share the podcast via Facebook - like a post a user can share it to another Facebook user. Impact - M, Effort - L
- We can leverage the existing post/live video/media sharing capabilities here so the effort should be low as well
- VR Podcast - while I know this isn't the traditional audio format I don't see why that restricts the format with a VR flavor. Creators can have a way to engage in a multiple way type of dialogue which they cannot do in person, and it can still be distributed just like a podcast, and shared with friends
- Effort here is high because this needs to be a new format from the creation perspective, and also from the listener/watcher perspective here
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