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Bronze PM
We must answers three things here
1. Who is the customer / user ?
Customer --> Who will pay for a pen made for anstronauts ? It can be nationalised space agencies such as Nasa or Isro or else it could be the entrepreneurs who are aspiring to send man into the space e.g. SpaceX etc.
An additional user segment could be the affluent individuals or families who wish to buy such a pen in order to include it into their collectables.
User - I am assuming the user here is an Asntronaut is the user of this product
2. Why should a customer /user care about this product ?
3. Why does the company/institution care about the product ?
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