You need to pitch a new feature to executives and stakeholders. How would you do it?

Pitching a new feature to the executives or stakeholders requires  thorugh study , structure and the pitch/

In order to present a feature, I would do the following :

1. Pre review deck to be sent a couple of days before 

2. Deck contains the following structure :

• Slide 1 : Since Executives are always tight on time, the initial slide would be the summary - product vision statement in 4 or 5 words, say A dog walking app could have the vision statement as Being the "uber" for dog walkers
• Slide 2 : Where ? Market Segment 
• Slide 3 : For whom ? Users and their pain points 
• Slide 4: Why are we solving the problem ? Intersection of User goals and  Business goals
• Slide 5 : What are the Feature sets ?
• Slide 6 : Timeline - Visualization map of launch timelines
• Slide 7 : Revenue & Metrics 
• Slide 8 : Appendix to contain:
  • PoC (Supporting Slide 1 and Slide 5)
  • Data validation  (Supporting Slide 4 and 7)
  • UxR (Supporting slide 2 and 3)
  • Competitive analysis (Parity vs Differentiator)
  • Launch plans
    • Pre launch plans
    • Post launch plans