How would you improve Facebook Pages and how would you determine success?
+1 vote
2.1k views
in Product Improvement by (40 points) | 2.1k views
0
I found this one quite difficult because end users are ultimately consuming posts of a page in the news feed. Hope someone has good ideas can share their answers here, thanks!

4 Answers

+1 vote

Clarify, what is FB pages, from what I observe it's usually used by public figures, media companies, and businesses, it seems like anyone can create a page. From my memory, a creator of a page can create content and build a following on their pages, they can even post jobs, provide offers, and add links to shop on their website from their FB pages. 

Goal: FB's goal is to create engagement and bring people closer together, most people have pages but can probably engage with their fans more on their pages. 

Use cases:

  1. Businesses want to engage with their customers and upsell their products 
  2. Media company uses pages to distribute their content and engage with their users
  3. Public figures engage with their followers in a more intimate way 

I want to focus on public figures bc FB's goal is to bring people together and public figures have significant power to engage with their fans and have more dialogue between them. 

  1. Live Q&A feature that builds on top of existing Live feature but provides the ability for fans to submit questions and vote on questions they care most about (implement this due to high engagement, impact, and low effort, Live already exist, just need to build a Q&A tool) 
  2. Add stories feature for public figures so fans can see their daily updates 
  3. Add ability to create fan-only group for exclusive content/access
I want to track MAU who uses this new live Q&A feature. I also want to see an increase in MAU of pages. Increase in # of fans for pages - comparing with pages who use this feature vs not using this feature. 
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by (34 points)
0 votes

First, I'd define FB page or ask clarifications. Is it the page that anyone can create for businesses, ideologies, public figures etc.?Second, I'd choose a user persona (creator of the pages). Let's pick up bu…See more

by (15 points)
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Really like the way you are thinking but the goal of the improvements suggested need to be clarified. What is FB getting out of implementing all the above suggestions? Looks like - Monetization ; the more the user spends time on FB, FB can monetize via ads.

Another solution which also benefits the page creator (considering business owners as our persona) - allow users to buy products from FB; provide a buy button on a post. FB could take a rev share or could take cost on CPC basis. It benefits the users/followers - they don't have to go out of FB network and find out the product. They can buy within FB enviornment. Helps business as its a seamless selling experience. Helps FB - its another way of monetization.
0 votes

Facebook pages is a public space within facebook usually used by an organization, a business, a brand, or a public person (political leaders, artists) to promote their activity, gather a community and improve …See more

by
–1 vote

This is dependent on the primary goal of the facebook page. Why was the page created? Is it to boost a company brand or an individual? Is it to sell products? Whatever the case may be, consistent and engaging …See more

by (15 points)
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