How would you design an application for beginners to learn dancing?

A few clarifying questions :

• 1. Is there a particular timeline for the MVP / App to be ready in the market ?
• 2. Is there a particular geography that we are aiming ?
• 3. Could we narrow down to a particular form of dancing : Classical/ Western / Folk
• 4. Is there any constraints to take a look at ?

Goals : The overall goal of designing such an app is to provide a encouraging user exeprience for a person to learn and excel the art form of dancing.

Personas :

Beginners as it is mentioned could also be categorized as :

• 1. Beginners who are not aware of the type of dancing
• 2. Beginners who are aware but would like to start
• 3. Beginners who had started but due to some reason did not continue

There are other personas as tutors, moderators, event oragnizers.

Options :

• 1. Sign in
• 2. User profile
• 3. Dancing tutorials : Knowledge base & Videos
• 4. Classes : Self learning & instructor led
• 5. Tracker
• 6. Achievement certificate
• 7. Payment
• 8. QnA
• 9. Chat window

MVP (Short -term):

Signup , User profile, Tutorials, Classes (Limited Instructor led), Payment

T+4 to T+6 : MVP

T+7 to T-8 : Iteration, Bug fixes, Incremental usage , Incremental feature

T+9 to T+10 : Release to all

Long term:

• Tracker
• Achievement certificate
• Rewards
• Events
• Q n A
• Chat Window

User Journey :

Pre booking :

• 1. User creates a profile
• 2. user logs in
• 3. Checks on various options, compares prices , reads snippets of reviews and tutorials
• 4. Selects the option
• 5. Makes the payment as needed
• 6. Sets notification accordingly

Class day / Self paced :

• 1. Recieves notifications
• 2. User logs in
• 3. Logs the package as Day based / Week Based / Self learning Paced / Instructor-led
• 4. Based on categorization, individual features show up.
• 5. Complete the day class , Check the activity/ achievement tracker
• 6. Share a video, rate the overall experience
• 7. Logs off.

Metrics :

1. # users completing the sign up

2. % of users selecting instructor led vs self study

3. Churn rate

4. # of users returning for a different course

5. Customer statisfaction rating.

 

In summary, the app should be a place for the beginning to learn, engage in fun and also aim to return back