Design an application for salons in the nearby areas. The solution should be like a marketplace for salon owners and consumers.

Areas you did well

1.       Personas – you provide a set of personas and provide a rational for picking families.  Families also have the most diverse needs and marketplace will help filter through those needs against a large set of available solons. 

2.       Nice job providing a user journey and pain points for each step. 

3.       Solutions – you provide a large list of high level solutions across multiple pain points – see my comment below.  You provide criteria for picking amongst the solutions.  I would add in reach (number of potential users impacted).  This gets you to a modified RICE prioritization (skipping confidence). 

4.       Metrics – you provide a meaningful set of metrics.

Areas to improve.

1.       Clarifying question.  In a real interview I would dig in and try to see what market problem they are actually trying to solve.  What’s wrong with the current system?  I have to check lost of solans to find out their services, cost and availability.

2.        You prioritize the pain points and say that you are going to focus on the salon visit – then you pick solutions across multiple pain points.  I would either say that to get an MVP we need to address multiple pain points or I would pick one pain points and acknowledge that that others are necessary for mvp but for the scope of this question I’m focusing on salon visits.  Or ask the interviewer. 

3.       Counter metrics – always a bonus on have counter metrics

4.       Limitations – always a bons to acknowledge the limitations of your solutions