Design a strategy for Microsoft Office.

Design a strategy for Microsoft Office

Microsoft office is suite of products like Powerpoint, word, one note, access, publisher for enterprises primarily.

C – office is suite of products, do we have specific product in vision..

I – no. overall

C – any particular goal

I – revenue

C- Strategy for which goal – increase revenue, number of users, market share, any specific product

I – you decide

Framework

              SWOT analysis

              Strategic pursuits/opportunities

              Tradeoffs

Competitors – Gsuite, Zoho, apple iWork…

SWOT

Strength – largest market share, enterprise cookie, feature rich

Weakness – costly for SME, integration sensitive, Windows depandent

Opportunity – opensource umbrella, mobile usage, AI enablement

threat – competition, security concerns

Strategic pursuits

Strategic options

Overall, MS office is already doing great job. It can diversify its portfolio of individual startup founders who have lot of needs but low on cash. For high incoming cash, it should enable AI growth story written well. IT might introduce new features on current products