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Design a volunteering product for the Social Goods team at Facebook.

Asked at Meta (Facebook)
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When talking about meta, we are talking about the whole universe which include FB, Whatsapp and Insta.

 

Goal of Meta - Provide meaningful connections.
Volunteering seems to be a natural extension once you have established meaning connection so venturing into this space makes sense for me.
 

Volunteering ? Volunteering is offering someone which you do not have to do and you will not be paid for your work.

 

Through this initiative, we want to build on our strength of existing social network and help people find avenues for finding the volunteering services

 

Users - 

  1. People who wants to volunteer

    1. Retirees 

    2. Students

    3. Professionals

  2. Org who are looking to hire volunteer

 

Will focus on people seeking to volunteer as this is the main user group.

 

So the problem statement is this -
We are looking to create a product around volunteering for people who are looking to provide volunteering service .


User journey
Find a volunteering initiative > sign up for it > wait for confirmation > see the time and details required > do the service > post on social media about experience

 

Needs -
1. Discover relevant volunteering opportunities. Very important 

2. Easily sign up for and participate in opportunities. Important

3. Track and showcase their impact. Very important

4. Connect with other like minded volunteers. Important

5. Access resources and support regarding volunteering. Secondary but important

 

Priority of needs -
1>3>2>4>5

 

Solutions -

1. Volunteering services platform or feed where users can see the relevant available initiatives at one place.

  • Integrate with pages and meta posts to extract out the relevant posts for hiring the volunteers and then use smart categorisation and intelligence to bucket them into different categories.
    Eg. Teaching and 2 hrs/ week 

2. Creation of volunteering profiles to easily apply for the services

  • Just like the people create resume they will create volunteering profile based on the prompts set by us. This will enable easy comparison and streamlining the selection process for volunteers with specific criteria laid out

3. Dashboard for tracking the volunteering impact.

  • Dashboard where there will be detail about the volunteering impact

    • No of jobs done.

    • No of hours spent

    • Quantum of impact created

    • Showcase or achievements

4. Providing badges that can be integrated with the meta profiles. 


 

Priority -

Phase 1 - Focus on first and second . So as to start setting up the platform and start creating the impact

 

Phase 2 - Focus on 2,4 so as to provide the visibility and recognition and impact created.

 

Metrics - 

 

  1. For the phase 1 tasks , 

    1. Activation of volunteers - Quantum of people signing up as volunteers and did their first volunteering job

    2. Quantum of people who signed up but cancelled

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  1. Clarifying Qs: is this an app within FB? - Yes

Is this on Mobile or Desktop - both

Is this specific to any geo/region? - US for now

Any specific social causes in mind ( poverty, healthcare, education, etc)? - anything 

  1. Goals: What is the main motivation/driver behind this app? Is it to get more people engaged with FB, build a stronger community to serve social causes? - yes aligns with FB mission of promoting collaboration

  2. User Groups: Broadly speaking, users are 2 types:

  • Those seeking to volunteer

  • Organizations that need volunteers for social causes

Will focus on the users seeking to volunteer

 

 4.) User journey

  • Users will loginto their FB account

  • Users will be able to discover this new volunteering feature /app

  • Users can provide specifics/ details via this app and app will then try to find a match between the user’s requirements provided and that of any organisation.

  • Users get notified if they find a match

  • Users can narrow down their choices and sign up to volunteer

 

5) Pain points/ Needs

  1.  
    1. Since there can be numerous org listed, user wanting to volunteer needs help in narrowing his/her options

    2. Each volunteer opportunity needs are different and user must be able to filter these options, and find their volunteering opportunities and find those that match well

    3. Users might like to volunteer in groups.

    4. tool/product should build better awareness around that org to attract volunteers

 

6. Prioritized Pain Points - a,c and d

7. Solution ideas and Prioritization

 

Priority

Solution Idea

Value/Impact

Effort/Time/Cost

1

  1. Since there can be numerous org listed, users wanting to volunteer need help in narrowing his/her options.

  • The tool or app should gather relevant info on the users such as their demographics, age, availability times/dates, type of work preferred for better matching with an Org needs, individual Vs group, etc.

  • FB user’s community can be leveraged and a user volunteering for the first time should be able to get feedback/reviews about the Org they are interested in 

  • Getting notified immediately when a opening comes for volunteering 

  • Ability to re-schedule or make changes or cancel any volunteering activity

  • A user can share a volunteering event with his or her friend

High

High

2

Users might like to volunteer in groups.

  • Using this tool/app users can put in a preference if they 'd like to go in a group or alone.

  • User also cal tap into their FB friend community to form smaller groups to pick a common cause to volunteer

  • Also, Companies like to volunteer teams in groups- App should provide an option for the users to give a preference that they w’d like to volunteer with their office/team group

High

Medium

3

tool/product should build better awareness around that org to attract volunteers

  • Users should be able to discover theVolunteer Orgs via FB NewsFeed or Events or Groups that will help in better discovery 

  • Success stories or photos from any volunteering activity can be posted, shared for better engagement

  
    

 

Will focus on the top 3 listed above for MVP

 

8) Metrics:

%MAU who sign up to volunteer via FB Volunteering app as individuals

%MAU who sign up to volunteer via FB Volunteering app as Groups

%MAU who provide feedback in FB on their volunteering experience

# of notifications per user triggered for volunteering.

Avg time spent in looking and finding a match for volunteering

#of users that search up a volunteering activity but abandon just before sign up..

 

# of users who sign up but end up cancelling the activity.

 
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Areas you did well

1.       Framework

2.       Clarifying questions

3.       Personas

4.       User journey

5.       Solutions

6.       Metrics

Areas you could improve

1.       Summary and explanation – this answer would be complete if you explained your choices to the interviewer –

a.       Why did you focus on volunteers?

b.       Why did you prioritize 3 of the pain points but not the other. Why did you keep 3 pain points in instead of just keeping 1.

c.       Whey were the top 3 features in MVP.

I’d like these explanations along each step of the way and then I’d like them all summed up at the end of the interview. 

Very good Job!

 

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