How would you price the Google Translator API?

Clarifying Questions

Is this new product by company? Yes

If not, are there any information about how Google has priced this product recently?

Is there any competitor in the market? Yes, Microsoft translator API

Is there an objective I should focus on the pricing? Gaining market share

Is any particular user segment you would like me to price the product for? Depend on you

Product description

Google Translator API uses Google’s neural machine translation technology to instantly translate texts into more than one hundred languages.it delivers real-time audio translation directly to your content, and applications with enhanced accuracy, and simplified integration.

Google Mission: “organize world’s information and make it universally accessible and useful”.

This product aligns very well with the mission by parsing data in various languages and makes it accessible to the world population.it can be used to improve world’s understanding of Various phenomenon as well as commercial activities.

Competitors: Dictionaries, Country specific local apps, Courses that teach languages, Microsoft Translator API  

User Groups

·         International Tourists: users who travelled outside his country don’t understand the spoken or written language, read signs.

·         Business professionals: Users who work across boundaries on mission critical projects which effect their everyday life, personal growth and confidence.

·         Translators: users who are working on translating books and other Media improve translate product by teaching emotion, tone of voice and other cultural nuances.  

·         Students: users who are learning new language to pursue some other interest.

Objective: Gaining Market share and growing quickly.

Strategy

For choosing a user group, I would like to understand the size of market, frequency of Purchase/ Need, willing to spend. For maximizing market share, I will focus on biggest group that likely purchase the Google Translator API most.

For Maximizing Market share, I want to focus on Business professionals as their willingness to pay is high with high frequency of purchase.

As Microsoft Translator API is main competitor which use “Free plus pay per as you go” pricing strategy. so, I will use competitive pricing with Freemium model.

Suggested pricing

Microsoft Translator API pricing for Business professional is as follows

Google provides Four Translation API product

·         Translation API Basic: used for text translations

·         Translation API Advanced: used for text translations

·         Auto ML Translation: used for model training, management and text translations

·         Media Translation API: real time audio translation

As we are targeting Business professionals, A combination of product Translation API Advanced, Auto ML translation and Media Translation API in comparison to custom model of Microsoft Translator API will be useful for Business professionals.

Google translation API provides better functionality such as

1.      supporting more than 100 languages in compare to Microsoft’s 60 languages

2.      support for making custom machine learning model by using AutoML

3.      translating audio using Media Translation API      

I will keep pricing competitive with consideration of features as follows

First, we will focus on Business professionals with Competitive pricing model. Later we will diversify on another user group translators with (“pay per as you go”), Tourist and student with combination of Freemium and competitive pricing Model.

Summary

The Google Translator API Pricing must be focused on Capturing market share with providing value to users because another big Giant Microsoft Translator API is already in the market. Pricing must be competitive with providing better functionality and value to users.