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Situation- This was way back in 2014 when I was working as a product manager for a leading news brand. I was assigned the task for launching a mobile app for one of their flagship news brands
Task- Other than the fact that the business mandate was to launch the mobile version of the app, there was no other details provided both on the business objectives, key features etc.
Action- I started off with understanding the business objectives e.g. engagement and monetization. Next step was to identify the proposed user group , pain points and work with the development team for feature prioritization and implementation. The App was launched on one platform and eventually expanded to Android, OTT and Smart TV platforms
Results- The app did have a low uptake at the first which later improved as we launched enhancement and features. The same app container was then used to launch ~10 additional brands. Today the app has 22 Mn downloads
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Get access to 2,346 pm interview questions and answers to give yourself a strong edge against other candidates that are interviewing for the same position
Get access to over 238 hours of video material containing an interview prep course, recorded mock interviews by expert PMs, group practice sessions, and QAs with expert PMs
Boost your confidence in PM interviews by attending peer to peer mock interview practices, group practices, and QA sessions with expert PMs
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