Instagram executives had a strategy meeting. They decided to pursue something in the area of education. You've been chosen as the PM to lead the effort. What do you do?

Step 1- Understand the objective and goal of that decision e.g, extend existing platform to a new user base, develop an altogether new product etc.

Step 2- Define short term and long term goals

Short term goal- Extend Instagram platform to support existing school curriculum with short lessons

Long term goal- Create a new flavor of instagram specifically focussed on learning

Step 3: Understand strategic imperative e.g.

Revenue

Engagement

User base

Competitiveness

Step 4: Create strategic choices

1) Work with schools to leverage Facebook groups to create lesson repository

2) Create stories in Facebook group which can be then shared over instagram

3) User profile as student will only see new lessons in the timeline view

4)Users can comment, ask questions etc over timeline view

5) Facebook events can be used to set up tests

etc.

Compare strategic against strategic imperatives

Step 5: Create a timeline for vetted strategic imperatives

This will create a roadmap.

Roadmap can then be broken down into features