How would you select one particular zoom level for the MVP launch of the Google Maps mobile app?

Areas you did well

1.       You do a fantastic job outlining the zoom levels and what they are good for.  This shows a really good understanding of the app and uses cases

2.       You lay out three clear uses cases

Areas of improvement

1.       I’d really like to see you use the full product design framework

a.       Ask more clarifying questions – they will lead you down the path

                                                               i.      Who is the primary user?

                                                             ii.      What is the primary use case?  Your answer may change based on this answer

                                                           iii.      When will we add the ability for other zooms- how does the answer change if the answer is never vs next month?

b.       Personas – you provide a view of the personas in the use cases, but the next step is to pick a persona which would have guided the rest of the answer

                                                               i.      Drivers – casual

                                                             ii.      Drivers – professional

                                                           iii.      Cyclists

                                                            iv.      Walkers

                                                             v.      Looking for …. Point of interest, restaurant, etc.

c.       Pick a persona – this would help the rest of your answer

                                                               i.      I’d like to focus on drivers – they are biggest group of users and we should optimize the app for them. 

d.       User Journey – you skipped this – in this question – I agree

e.       Solutions – you do a great job of laying out the zoom levels and providing criteria for how to choose

f.        Pick and summarize – I pick zoom level xxx its best for driving and OK for walkers and cyclists. 

g.       Metrics – I’d like to monitor the following metrics

                                                               i.      DAU

                                                             ii.      % of users using the map for driving vs walking vs cycling

                                                           iii.      DAU/MAU

                                                            iv.      Avg users per day/week/month

Keep up the work