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Google decided to shut down Gmail. What would you do?

Asked at Google
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Clarify :

Who am I ?
Assumption: I am a Product Manager at Google responsible for launching innovative products.

 

Why is Google doing this :

 

What was the main driver behind this?

Does google plan to replace Gmail with another product offering?

Is Google merging Gmail functionality with another product?

What is the user migration plan?

 

Clarify business Objective :

 

Consolidate solutions ?

Retain customers within Google ecosystem ?

Maintain leadership in the market ?

 

Depending on answers to above questions, my options are :

 

  1. New features: Enhance an existing Google product with mailing functionality and transition the users over?
  2. New Products: Introduce an alternate product offering to market and transition users over
  3. New Technology: Introduce a new technology to address the user problem and transition users over

 

 

Option

Depth of investment

Positive Impact to customer

Negative Impact to customer

1

$

Minimum learning curve

No new features

2

$$

Ease of use

Small learning curve

3

$$$

New capabilities
Increased Productivity

High Learning curve
Cost

 

 

If the primary reason of shutting down Gmail is cost, Option 1 is a good option

 

Option 2 does not provide any benefits

Option 3 : Establish thought leadership

 

 Let us choose Option 3 and procced with possible solutions

 

Major user Journey

 

  1. Compose message > Send message

 

  1. Receive message > Read message > Reply

 

  1. Archive & Search

 

Solution: An messaging system that works with Google voice assistant enabled tablets

 

Features

Depth Of investment

Positive impact to customer

Take dictation and compose message. Read out final draft and send message to recipient after confirmation.

$$

Essential

Attach media files from Google Drive$Essential

Inform use when a new message arrives.

$

Essential

Read out message and save attachments to google drive

$

Essential

Voice search through archive

$$

Medium

Integrate with IOT devices & google voice assitant

$$

High

Option to Autoreply based on incoming message content

$$$

Low

 

 

 

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Get access to 2,346 pm interview questions and answers to give yourself a strong edge against other candidates that are interviewing for the same position
Get access to over 238 hours of video material containing an interview prep course, recorded mock interviews by expert PMs, group practice sessions, and QAs with expert PMs
Boost your confidence in PM interviews by attending peer to peer mock interview practices, group practices, and QA sessions with expert PMs