Design a product for kids.

Before going into product, the lets define the users segments likely for this kids category. 

1. Toddlers: 0-5 years + parents
2. Kindergarden+ 5-10 years + parents
3. Teenage: 11 to 15 + parents

It would be difficult to onboard a digital product for Category 1 as kids less than 5 years cannot read a language. Category 3 (teenage) segment already use existing phones and apps and the market is competitive. 2nd category does not have well-defined apps and can be a bigger potential and less competitive segment.

Segment needs?

• Fun experience with aspects like photos and interactivity
• Engage with friends with social features  (especially since there is already a lot of content-driven apps like youtube kids) and since social engagement is a problem now due to covid -19.
• Limited intervention by parents as parents are busy with their lives
• Parents will need control on who can be contacted and who can be contacted without parent authorization

Platform choice: Independent fun device vs App

• Independent device will be difficult to adopt unlike an app. So we can launch an app product. 
• The theme of the product can be a fun app where kids can interact and play with other kids.

Use cases

•  Games like pictionary, dubsmash, roleplays, karaoke etc., which can be played with friend(s)
•  Ability to add contacts and initiate a multiplayer game
• The ability for parents to approve contacts and categorize contacts that can be initiated by kids vs authorized by parents.