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How would you measure the success of Walmart+?

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Walmart + is a membership program by Walmart under which users can get benefits such as fast delivery, free unlimited delivery, cheaper fuel prices at select locations etc.

User goal of this feature is to help regular Walmart customers save money while purchasing on Walmart.com or other select locations.

Business goal of the feature is to increase retention of consumers thus increasing repeat orders as well as overall orders.

User journey

Users order on Walmart.com --> signs up for trial for Walmart + keeps ordering on Walmart.com --> Extends the subscription by paying for it or cancels the subscription

Metrics

Number of unique visits on Walmart + page

Number of new users signing up for trial per month

Trial funnel conversion -

% of users continuing the subscription after trial

% of users churning out
 
number of new user subscriptions month on month
% of users choosing monthly plan vs yearly 
 
for monthly plan users
check their retention - 6 month retention, 1 year retention
 
for yearly plan users
check their retention - 2 year retention, 3 year retention
 
average time for which users are subscribed
average revenue per user per month
monthly recurring revenue from users
monthly churn rate of users
 
average savings per user per month under Walmart +
number of orders per month for Walmart + users vs unsubscribed users
retention of users on Walmart - 30 day 60 day 90 day 120 day
 
Prioritization
I would focus on
 
1) average revenue per user per month
2) monthly churn rate
3) number of new user subscriptions month on month
4) 60 day 90 day 120 day retention for all Walmart + users
5) average saving per user per month
 
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